Marketing Theories

Click a link above to be taken to a full blog on the marketing model/theory of your choice.

The Ansoff Matrix

Ansoff's Matrix / the Ansoff Matrix

Balanced Scorecard

The Balanced Scorecard

The 7 P's of the Marketing Mix

The Marketing Mix 7 Ps of Marketing

The Communications Mix

The Marketing Communications Mix

SWOT Analysis

This is used when objectives are set to evaluate the Strengths, Weaknesses, Opportunities and Threats facing the organisation. Please see our Marketing Theories - SWOT Analysis post for a full explanation.

SWOT analysis

Stakeholder Map

Stakeholder Mapping

Mendlow's Matrix

Mendelow's Matrix

The consumer decision making process

The Consumer Decision Making Process

Porters Five Forces

Porter's Five Forces

The GE Matrix

GE McKinsey Matrix

The Marketing Environment

The Marketing Environment

Segmenting consumer markets

Segmenting Consumer Markets

Maslow's hierarchy of needs

Maslow's Hierarchy of Needs

Boston Consulting Group Matrix

Boston Consulting Group Matrix (BCG)

PESTEL Analysis


RABOSTIC planning model

RABOSTIC planning model

The PESO model

PESO Model Marketing