Marketing Theories

Click a link above to be taken to a full blog on the marketing model/theory of your choice.

The Ansoff Matrix

 
Ansoff's Matrix / the Ansoff Matrix

Balanced Scorecard

 
The Balanced Scorecard

The 7 P's of the Marketing Mix

 
The Marketing Mix 7 Ps of Marketing

The Communications Mix

 
The Marketing Communications Mix

SWOT Analysis

This is used when objectives are set to evaluate the Strengths, Weaknesses, Opportunities and Threats facing the organisation. Please see our Marketing Theories - SWOT Analysis post for a full explanation.

SWOT analysis

Stakeholder Map

 
Stakeholder Mapping

The consumer decision making process

 
The Consumer Decision Making Process

Porters Five Forces

 
Porter's Five Forces

The GE Matrix

 
GE McKinsey Matrix

The Marketing Environment

 
The Marketing Environment

Segmenting consumer markets

 
Segmenting Consumer Markets

Maslow's hierarchy of needs

 
Maslow's Hierarchy of Needs

Boston Consulting Group Matrix

 
Boston Consulting Group Matrix (BCG)

PESTEL Analysis

PESTEL / PESTELE analysis

RABOSTIC planning model

RABOSTIC planning model

The PESO model

PESO Model Marketing