*During the ongoing COVID-19 (Coronavirus) pandemic Professional Academy will be running both virtual and face-to-face workshop sessions - please contact our advice team about this if you would like further information*
Our team of experienced tutors deliver engaging, informative workshops and provide one-to-one study support, giving invaluable feedback and advice.
Our tutors are not just great teachers and motivators – they also have years of real-world experience working in their chosen sector. That means that they can offer the kind of first-hand knowledge that makes the theory come alive and show you how what you’re learning links directly to your own experience in the workplace.
Many of our tutors are also examiners or assessors for the professional qualification awarding bodies themselves. This gives them an unrivalled understanding of the syllabus and assessment requirements of your chosen qualification.
You can find out more about our tutors by reading their individual profiles below.
Andrea is a creative, energetic and well-respected manager and lecturer, with a successful career in further and higher education in both public and private sectors. She has over 25 years of experience in the delivery of business management, professional and undergraduate programmes. This includes Open University distance learning courses.
After Completing his post-graduate diploma in marketing, Andrew has amassed more than 20 years marketing experience in the UK and overseas for the likes of TXU Energy, The Energy Saving Trust and South African bank, ABSA Bank.
In addition, he has spent a number of years on the agency side working with well known brands such as Mercedes-Benz, Ericsson, Panasonic and PC World, including most disciplines in the marketing communications mix such as ATL, BTL, PR and online.
In 2005/6, Andrew and his business partner launched online marketing specialists, Spiders and Milk Ltd where he is currently the Marketing Director.
He is a Chartered Marketer and a Fellow of the CIM as well as the CIM branch chair for Devon and Cornwall and sits on the CIM South West regional board.
Andrew now lives in South Devon with his family and in his free time can be found coaching junior rugby for his local club, walking on Dartmoor or sailing. He is a prolific blogger on all things regarding the digital world, and online marketing in particular.
Andy’s 20 years in marketing started at Compaq where he joined as a marketing assistant to the BT sales account team. He went on to work for Walkers Crisps before moving into the agency world, where he has worked for some of the smallest and largest communications agencies in the World.
Andy’s experience spans multiple industries, but primarily he has worked in the technology, property and travel sectors. Some career highlights include delivering a million-pound sales pipeline for Oracle’s technology marketing team, managing the social media channels for lastminute.com as part of a crisis response team, and providing an influencer engagement campaign for Shell and its renewable energy program. Andy is also proud to have established London’s leading blogger community and, separately, a podcast and event community for digital marketers called Techmap.
Andy has a passion for providing innovative marketing solutions and delivering a great customer experience for his clients. In 2011, he set up an agency called Klaxon. The agency created collaborative teams of experienced marketers to solve its clients’ marketing and communications challenges, whether in digital marketing, strategy, communications, events or lead generation. At Klaxon, Andy’s clients have included Google, Vodafone, Xerox and a vast array of smaller companies and start-ups.
After successfully running Klaxon for eight years, Andy began providing training for marketers and set up a community for marketing agency owners called Agency Squared. Andy is also a Co-Founder and the Marketing Director for a start-up aparthotel brand called Butler & Noble.
Andy is a Fellow of the Chartered Institute of Marketing, has achieved the Post Graduate Diploma in Marketing and a BA (Hons) Business Studies degree.
Andy has over a decade of experience as a senior digital leader and social media content strategist at BSkyB, ‘Ladbrokes', ‘Avis', 'Johnson & Johnson' and Notonthehighstreet.com.
Andy has worked across a range of digital transformational projects where traditional businesses try and adapt to the fast paced world of digital marketing. His greatest achievement to date has to be the evolution of Sky Mobile TV from a multi-million business to a now integral pillar of BSkyB's retention armoury, now called 'SkyGo'.
Carol’s 25 years in marketing started at Refuge Assurance when she was promoted to Market Research Assistant from her role as Head Receptionist / Telephonist. She went on to become Marketing Executive and completed her time with Refuge Assurance as Integration Project Manager, when the company merged with United Friendly.
Carol’s passion for excellent customer service, marketing and promotion led her to join the global giant GE Capital where she was recruited to set up a marketing function for one of its business units. While at GE Capital she gained black belt status in the Six Sigma Quality Standard for marketing and communication and gained promotion to European Marketing Manager.
In 2001, Carol spent twelve months as an Independent Consultant to help stage the inaugural International Finance and Enterprise Week (IFEW) Conference and Exhibition in conjunction with Manchester City Council. Targeted at the SME sector, the event provided a showcase for technology, innovation and enterprise businesses. Carol was involved in all aspects of marketing, PR and event management for this project.
In 2002, Carol set up her own Marketing and PR agency, in order to provide exceptional customer service to a diverse range of businesses. Eleven years later, Indigo is still going strong and has vast experience successfully supporting businesses with their marketing, PR and event management.
Christopher has worked in and for a range of businesses as a Marketing and Public Relations professional. These include charitable organisations; commercial food production; leisure and tourism; weddings; holiday lets; medical practice; telecommunication; government; Finance and utilities.
His experience incorporates the management of a sales team, management of marketing audits, events, research projects and brand management, new product development from problem identification to delivery of solution and multi-channel communication strategies including a full knowledge of Social Media platforms.
Christopher has led seminars and master classes in brand development and auditing, social media and its strategic application, marketing to export and also undertaken one to one mentoring. In addition he has facilitated focus groups for a range of business sectors.
Christopher is a Chartered Marketer, committee member of the Chartered Institute of Marketing Jersey Branch and a Member of the British Psychological Society. Currently he is working for the Channel Islands’ largest Marketing, PR and Design Agency, Image Group, as Director of Communications. Despite six years promoting the virtues of Jersey Milk to a domestic and global audience Christopher was, and remains, lactose intolerant.
David is a multi-faceted individual, with experience and qualifications gained in different sectors including financial services, education, damage restoration, ISO and recruitment, working for large household names and also smaller concerns with half a dozen employees. Management roles include Franchise Development, Key Account and National Account Management, with responsibility for large geographical areas and multi-million-pound schemes.
Already interested in people development, David attended a coaching presentation, and with the realisation that he was already coaching albeit informally, decided to study, gaining appropriate knowledge and qualifications, now at Master’s Level.
David’s skill set is a quite unique blend and seeking an opportunity to use such skills most effectively, a leadership and management lecturing role provided the ideal outlet, developing the next generation of managers, with pre-employability training for those seeking employment. With a continuing passion for learning, his most recent qualification is in hypnotherapy, allowing him to offer a higher level of coaching support, focused on continued, embedded mindset change.
An active volunteer for many years, David is currently a Trustee with the Brain Injury Research and Development, and volunteer tutor in conversational English; previous roles include Chartered Management Institute Branch Chair and The Bren Project Charity Trustee. In his spare time, David enjoys reading, travel, all sports-playing and watching, and writing personal development articles for local magazines, and mental health articles for a lifestyle website.
David is an experienced trainer and management consultant, who has worked for and with a variety of organisations over the last twenty five years, in both the UK and in Europe, the Middle East, Africa and North America. He was Supply Chain Director for a medium-sized distribution business and held senior management roles at both B&Q and Thorn Europe. He is a PRINCE2 Registered Practitioner. His business experience ranges from managing supply chains, procurement, analyzing operations, developing and implementing strategies and delivering service improvements and cost savings to a variety of companies in Retail, FMCG, Public Sector, Manufacturing, Healthcare, Paper, Transport, and Distribution.
He has been a trainer and tutor for several years, working at Levels 3, 4, 5 and 6. And works for two awarding bodies as an assessor/examiner, and also undertakes regular verification and moderation activities. He also delivers occasional lectures at two universities and delivers a regular module on an MSc course.
David Selva obtained his qualification of The Post Graduate Diploma in Marketing in June 1992 from CIM (UK) and became a Member of the Chartered Institute of Marketing in 1993. He is also a Fellow of the Australian Institute of Management (1996) and a Member of the American Management Association (1996).
In 1998 David won the world award for Principles and Practices of Selling, awarded by CIM (UK). David has more than 20 years of experience lecturing in sales, marketing, business and management courses for various professional and academic bodies and has produced several world prize winning candidates. David has spent most of his professional life as a serial entrepreneur having founded his own business school in 1999. David has acted as Chief Executive Officer for a wide array of companies across several different industries including printing, apparel manufacturing, civil, mechanical and electrical engineering, medical diagnostics, healthcare, bio-medical engineering, education and waste management. David specialises in business practices in Europe and Asia but has a wider, global perspective as well.
However, despite leading several profitable enterprises and ventures, David’s passion has always remained with the coaching and mentoring of ambitious, business and personal development savvy students.
Diane Earles has over 18 years’ experience, a sustained record of success and an extensive background in diverse service organisations, managing complex marketing projects to achieve challenging objectives. She has held director positions in both clientside and agency marketing organisations, and most notably was the Regional Director of The Chartered Institute of Marketing in the North of England.
She has been a judge for the National Lionheart Challenge since 2006, co-wrote a chapter in the Journal of Customer Behaviour Volume 10 on Marketing Academics and Practitioners, wrote the foreword for Successful Customer Care on a Shoestring (2005) and testimonials for T-Shirts and Suits (2005) and Advanced Marketing Management (2018).
Her current portfolio includes an Associate Lecturer post with Manchester Metropolitan University, Consultant/Freelance contracting, School Governor, Parish Councillor and Non-Executive Director of Lionheart. She is a pragmatic leader and Chartered Marketer who creates robust strategies to translate vision into reality. Her strong analytical, problem-solving and decision-making skills combine with a passion for making a positive difference.
Dominik is a successful digital marketer and gained experience in the information technology, travel and telecommunications industry. In his current role as Digital Marketing Manager, he is in charge of acquisition and conversion strategies across multiple regions and has developed a thorough understanding of audience and persona segmentation as well as the buying cycle. This applies to both, B2B and B2C revenue generation models.
He had his teaching debut with the London School of Marketing and is a young and aspiring teacher who communicates in an engaging and fun way. He also collaborated with other study centres to prepare students for the upcoming CIM and CAM intake in December. Besides teaching, he also provides 1-to-1 tutor sessions and is familiar with the CIM, CAM, IDM and DIM curriculum. Dominik has been accepted as Subject Examiner by the Chartered Institute of Marketing, marking digital marketing level 4 qualifications for the July and December 2016 intake.
In his current role as digital marketer, he runs global campaigns across all digital channels. His background is in paid advertising but he also gained in-depth knowledge about earned and owned media, particularly SEO, marketing automation, social, email, branding and PR.
Dominik goes the extra mile and puts career progression of peers and students at the core of his goals. Based on his omni-channel experience working in different industries and regions, Dominik makes an excellent candidate teaching CIM or CAM courses.
Doreen's commercial experience is that of a Manager with both a British and American Multi-National organisation. During this time Doreen was responsible for co-ordinating business arrangements for several 'Blue Chip' companies and supporting all marketing activities, particularly Public Relations. Doreen travelled extensively in her role as manager.
Doreen is a Lecturer in Business & Management discipline areas with specific Marketing Qualifications. She has been a CIM accredited Tutor for a number of years within the Professional Division of Higher Education, and has taught students at all three levels of CIM programmes of study.
Doreen is committed to marketing education and has taught the student who achieved the CIM student of the year award at Post Graduate Diploma Level. Doreen also encouraged and supported a team of students to enter the North West Regional CIM Marketing competition who were awarded second place for their marketing plan.
Her interests are Management Development and International Research along with a commitment to mentoring students to achieve success.
Doreen has been awarded a Fellowship, by examination, by the Institute of Travel and Tourism and has recently achieved the upgrade to A1 assessor award.
BA (Hons), Dip EBA, DipM MCIM
Eleanor is a Chartered Marketer, holds a BA (Hons) in Modern Languages from Leeds University and a Postgraduate Diploma in European Business Administration. Her marketing experience has been gained in financial and professional services firms. This has provided Eleanor with significant experience of the full marketing mix while specialising in marketing strategy and analysis. She also has strong copywriting skills and writes blogs, brochures and articles on a broad range of subjects.
Amongst the brands that Eleanor has worked for are a global investment bank, BNP Paribas, and a top 10 professional services firm, RSM Tenon where she held a senior marketing position for many years. She also has experience of working for a start-up company and a national charity.
Eleanor is currently a self-employed marketing consultant. She is a member of CIM and participates in CIM clinics giving advice to small businesses in the North West.
Emma has nearly 20 years experience in marketing and corporate communications having held marketing positions at some of the UK’s leading B2B services organisations including DHL and the PHS Group. Having been responsible for areas including marketing strategy, online media, product development and PR, Emma is happy to share her broad practical and commercial experience with students looking to develop their skills.
John started life as a bit of a techie and soon became hooked after discovering the internet in 1998 whilst working in business development. John quickly became competent in writing HTML and set up an internet café, and later on running his own online furniture business.
He then set up his own company Sharpmonkeys which specialises in developing digital marketing strategies for clients all over the UK where he gets the chance to get under the skin of brands and the brand experience online. John has a natural ability to walk with the techies and talk with the business strategists allowing him to successfully straddle both disciplines.
Throughout his career, John has had a passion for building competitive advantage using technology and is highly interested in the neuroscience aspect in terms of how people react with technology and how it is shaping our lives. He finds it particularly fascinating watching his 9 year old son get to grips with the latest devices as if it is second nature.
John is the primary digital marketing tutor for Professional Academy and is a strong believer in bringing “real life” experiences into digital marketing and helping his students understand how technology works in real businesses.
Marcus has spent the last 20 years working in sales and commercial roles for companies ranging from small medium privately owned, up to multi-national blue-chip food companies. A sales trainer, having worked at Unilever Bestfoods for 5 years, then went on to spend 5 years at Tetley as a National Account Manager, before moving to Burton’s Foods in a more senior role. Implementing sales training has always played a part within the companies he has worked for. He has been responsible for all aspects of training, starting at the induction stage through to negotiation at the highest level.
Having been a Trade Sector Manager looking after a team of National Account Managers and National Account Executives, he knows how to train, nurture and get the best out of a sales team. Marcus has a wealth of experience across business-to-business sales, along with the end-user customer and the distributor networks. His portfolio of customers include Thresher, Compass Group, NHS, Volvo, BUPA, Woolworths, Aramark, Rail Gourmet, Brakes, 3663, McDonalds, Palmer & Harvey, Co-op, TM Retail and Benders.
Postgraduate Certificate in Education
Martin worked in the publishing business for many years after completing his degree at Kingston University. He worked in Advertising Sales and Sales Team Management for Business-to-Business publications, specialist sports consumer titles as well as regional newspapers. The knowledge and experience of training that he gained led him to a second career in Education.
After completing his PGCE qualification at University of East Anglia he taught in Secondary schools in Suffolk before moving into the Higher Education sector as a lecturer in Business Management for University Campus Suffolk and West Suffolk College. As the Course Leader for BA (Hons) Professional Studies, CIPS program leader, Course Director for Level 3 Business, as well as being a member of the BA Business Management lecturing team, he lectured on a number of Business Management topics including Marketing, Entrepreneurship, Innovation, and Management Strategies. Through delivering Services to Business courses for the college he discovered the opportunities for training to commercial organisations. In early 2014 he became a self-employed trainer delivering in-house courses and numerous Professional qualifications, using his knowledge of how individuals learn to good effect.
He is a firm believer in life-long learning, a personable facilitator, and a keen skier.
MBA, DipM, FCIM, FCMI, FInstSMM
Martin is a self acclaimed workaholic and the founder of Cambridge Professional Academy. As a fellow of the Chartered Institute of Marketing (CIM), the Chartered Management Institute (CMI) and the Institute of Sales and Marketing (ISMM) he successfully blends a broad range of business disciplines. Coupled with his in-depth knowledge of all areas of business and keen interest in IT and programming, and financial management skills, Martin leads by example.
He is often asked to speak at conferences and events on a wide range of subjects ranging from Internet Strategy, Sales and Motivation. Martin is a sales person at heart and has written on the subject for a wide range of purposes not least the material used in Cambridge Professional Academy's sales training programmes.
Having started his career as a welder, progressing on to a range of senior sales and marketing roles, Martin has been either MD or General Manager since the age of 25 for whoever he has worked for.
An energetic, positive individual who seeks to inspire and motivate everybody he works with, Martin never shies away from a challenge and revels in the ups and downs of running a business.
When he is not working you will often see him buzzing around the skies in a four seat light aircraft as the proud holder of his Private Pilots License.
Miriam has been a professional marketer for over 10 years working across a wide range of countries and industries. A member of the Chartered Institute of Marketing (CIM) since 2006 and graduate of the Professional Postgraduate Diploma in Marketing, she has a passion for the academic and practical aspects of the marketing discipline.
Having just completed her MSc in Strategic Marketing at the University of Winchester, she has a passion for market research and development of marketing strategy. Starting out her career in her native country of Canada for DuPont, Miriam moved to the UK in 2006 and began a career in the financial services industry with Royal Bank of Canada (RBC) and HSBC. In 2009, she left the corporate world and started her own consulting firm, servicing clients from across the globe with their marketing requirements.
A passionate, positive and dedicated individual, Miriam is motivated by the fast-paced nature of marketing today and in mentoring/coaching the next generation of marketers. In a short space of time, she has learned first-hand how dynamic and diverse a career in marketing can be.
In her spare time, Miriam enjoys learning about wines from across the globe and travelling.
Nicole is a highly experienced marketing consultant and social media coach. With her company Lollipop Social, Nicole helps entrepreneurs get better marketing and social media results.
Originally from Eastern Germany, Nicole works with entrepreneurs to increase their influence and visibility on social media with stand-out personal brands and engaging content marketing.
Nicole’s marketing career began at the Financial Times nearly 20 years ago following a first Class Honours degree. She is a Chartered Marketer and has successfully delivered marketing plans for leading business brands, social media marketing agencies and tech start-ups, including the Institute of Directors, Association of Colleges and Mighty Social.
Nicole is an advocate for entrepreneurship and online marketing and she has been a guest on numerous global Twitter chats and marketing podcasts. She is a regular marketing events speaker on how to increase visibility and get Return on Investment with on brand and non-vanilla social media strategies.
Nicole creates her own marketing content in various formats including blogs and her own email newsletter - the Sugar Rush. She launched her own vlog series: Wunderbar The Marketing Efficiency Show with time-saving tips for people who want to grow their audience online.
MCIM, DipM, Chartered Marketer
Over the past 10 years Peter has worked within various organisations from SMEs to large multinational PLCs in a number of different market sectors including; media, manufacturing and distribution. As a Chartered Marketer he covers the entire marketing genre from strategic planning, number crunching and data analysis (looking at consumer purchasing habits as well as project and campaign results) to the creative thinking side of brand development and consumer engagement. No two days are ever the same in Peters world and it is true testament to the fact that Marketing is involved in, and can contribute to, all areas of a business.
Peter received a BA Hons degree in Marketing and from there went on to receive a Post Graduate Diploma from the CIM becoming a Chartered Marketer in 2010.
MBA, CIM Level 7
Ritika Bhardwaj teaches Integrated Communications module on the CIM Level 4 Certificate in Professional Marketing.
She has several years of industry experience in Marketing across B2B and B2C sectors. She is a CIM Level 7 qualified professional and holds an MBA degree.
Passionate about brands, she specialises in developing positioning statements, brand architectures and propositions based on customer insights; creates audience specific messages and go-to-market strategies.
She has worked with various organisations in advertising, digital and media roles and has handled marketing for global businesses across industries including technology, electronics, consumer goods, aerospace, defence, insurance to name a few.
In her day job, as a Group Head, she leads key accounts and consults brands in devising comprehensive demand generation strategies via content and thought leadership using marketing automation and brand sentiment tracking; she leads stakeholder workshops and trains professionals on marketing programmes.
Ritika is a marketing professional, tutor, mother, and an avid photographer and loves to read political fiction!
Dip M, MBA
A Successful Strategy, Marketing Communications, and Brand Management professional, whose career has progressed in several different industries with blue chip companies in business to consumer, business and government sectors. He brings wealth of experience working for Deloittes Touche, Haagen Dazs, The London Metal Exchange, Santander, National Grid Telecommunications, British Telecom, The Co-operative Retail, Lucid Entertainment Incorporation and more recently working as a Consultant with Oakglade Investment Group expanding their business within UK and overseas in Middle East and Asia.
He achieved his MBA from Henley Management College Oxfordshire and MSc Marketing on full scholarship at Cranfield University. He also obtained a professional marketing qualification from the Chartered Institute of Marketing and is a full Chartered Member of the Institute.
Tony’s career began in a large UK bank where he acquired professional qualifications and excellent commercial experience. Over the years he realised his strength was communicating with people. He went on to spend 15 years providing management training across all sectors. A leading player in the development of managers through the flagship UK government’s Knowledge Transfer Partnership scheme, he helped thousands of young future leaders acquire skills to complement their technical knowledge.
A Chartered Manager, Tony’s particular expertise is in strategy, change and finance. Countless managers have benefited from his ability to convey concepts in a meaningful and useful way, giving them renewed confidence in their own ability to contribute to their businesses.
Tony is now enjoying a more varied working life. He delivers professional, fun and inspiring courses and workshops, provides coaching, is a speaker for a professional institute and an editor for a training magazine.
In his spare time Tony is a trustee and governor of a local secondary school and is involved locally in another professional institute and with an environmental charity.
Wendy is an Associate of Professional Academy but also has her own company as a Marketing & Social Media Consultant & Trainer with over 11 years’ experience in premium and luxury brand marketing, across the fashion, beauty and lifestyle sectors and the full offline and online marketing mix.
She has worked at both global, blue-chip FMCG businesses including Nestlé Nespresso and Procter & Gamble, as well as ambitious SMEs including the rapidly-expanding, accessible luxury jewellery brand, Monica Vinader.
She has first-hand experience of creating and implementing successful marketing initiatives for global well-known brands, coupled with a deep understanding of the unique environment and operational challenges faced by SMEs and their business owners. Bringing the two together, Wendy launched her own business to help aspiring smaller brands to achieve better results with impactful marketing and social media activities. Her marketing consultancy and social media training to SMEs in London and the South East gives her great enjoyment and satisfaction as she shares her skills and experience assisting others via local social media training workshops.
In addition to her Batchelors degree in Management Sciences, Wendy holds a CIM Diploma in Professional Marketing (awaiting MCIM status) and is professionally trained in Social Media Management.