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Marketing Theories

Marketing Theories - eLearning Short Courses

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Marketing Theories

Click a link above to be taken to a full blog on the marketing model/theory of your choice.

The Ansoff Matrix

Ansoff Matrix - Marketing Theories

 

Balanced Scorecard

Balanced Scorecard

 

The 7 P's of the Marketing Mix

The Marketing Mix Graphic 7 Ps

 

The Communications Mix

The Communications Mix Marketing

 

SWOT Analysis

SWOT Analysis

This is used when objectives are set to evaluate the Strengths, Weaknesses, Opportunities and Threats facing the organisation. Please see our Marketing Theories - SWOT Analysis post for a full explanation.

 

Stakeholder Map

Stakeholder Mapping

 

The consumer decision making process

The consumer decision making process

 

Porters Five Forces

Porters 5 Forces

 

The GE Matrix

The GE Matrix

 

The Marketing Environment

The Marketing Environment

 

Segmenting consumer markets

Segmenting consumer markets

 

Maslow's hierarchy of needs

Maslow's Hierarchy of Needs

 

 

Boston Consulting Group Matrix

 

Boston Consulting Group Matrix

 

 

PESTEL Analysis

PESTEL Analysis

 

STEEPLE Analysis (extension of PESTEL)

STEEPLE Analysis Marketing
 
 

RABOSTIC planning model

 

RABOSTIC planning model

 

The PESO model

 

The PESO marketing model