Marketing Theories
Click a link above to be taken to a full blog on the marketing model/theory of your choice.
The Ansoff Matrix
Balanced Scorecard
The 7 P's of the Marketing Mix
The Communications Mix
SWOT Analysis
This is used when objectives are set to evaluate the Strengths, Weaknesses, Opportunities and Threats facing the organisation. Please see our Marketing Theories - SWOT Analysis post for a full explanation.
Stakeholder Map
The consumer decision making process
Porters Five Forces
The GE Matrix
The Marketing Environment
Segmenting consumer markets
Maslow's hierarchy of needs
Boston Consulting Group Matrix
PESTEL Analysis
STEEPLE Analysis (extension of PESTEL)
RABOSTIC planning model
The PESO model
