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CIM Diploma in Sustainable Marketing 

The CIM Level 6 Diploma in Sustainable Marketing will establish the knowledge, skills and understanding to be able to perform at a management level. It is aimed at marketers working in an operational, supervisory or management role who wishes to develop their knowledge and skills around how marketing can lead and support the business in responding to the sustainability challenges we face. The candidate will typically be working in a managerial or operational role within an organisation. They will be concerned with leading the way business responds to sustainability challenges and keen to drive and effect real change.  Typical Job titles may include the following: marketing manager, marketing and communications manager, corporate communications manager, product manager and brand manager. Heads of sustainability and other more specific sustainability related roles could also attend.

Not sure if this is the right level for you? Try out our quick and easy Entry Level Assessment to see which Level is best, book a call with a qualifications adviser to discuss, or send us a message today!


You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.


CIM Level 6 Diploma in Sustainable Marketing


Click on a module title for more information.

Aims of the module

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Assessment: Work-based assignment

Situation Analysis

  • Understand how to analyse an organisation's current and future internal and external environments
  • Interpret relevant information and insights to recommend and inform strategic decision making


  • Develop marketing objectives and strategy to deliver organisational objectives
  • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives

Implementation and Control

  • Define the resources required to deliver the strategic marketing plan
  • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement

Aims of the module

This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.

Assessment: Work-based assignment


  • Understand how innovation and disruption are influencing organisational growth
  • Assess the key factors that facilitate innovation in organisations

Innovative Marketing

  • Apply principles of innovation throughout the marketing function
  • Develop a business case for a marketing related innovation

Innovation in Action

  • Understand the activities required for the implementation of innovative marketing
  • Develop a plan for the communication of innovation

Aims of the module

The module enables the marketer to explore key concepts of sustainability to gain a better understanding of the level of change that the organisation can achieve and how marketing facilitates that change. You will consider the role of marketing in engaging with stakeholders (with the natural world established as a key stakeholder) to understand how to reframe core strategies and construct a brand purpose that aligns with relevant sustainability imperatives.

Assessment: Work-based assignment


  • Understand the sustainability landscape and its wider concepts; what it means for business and society.
  • Assess the organisation’s greater purpose (including societal commitment), and the role of marketing in achieving sustainability now and in the future.

Creating and co-creating value

  • Determine an appropriate customer focused approach to the sustainability challenge.
  • Evaluate ways to collaborate and co-create with stakeholders to deliver change.

Implementing sustainability

  • Determine the resource required to effect change and deliver long-term value and profitable solutions.
  • Create a plan to implement change and measure results through effective metrics.


One or more of the following is required to gain entry onto this qualification:

  • CIM Level 4 Professional Certificate in Marketing
  • CIM Level 4 Certificate in Professional Marketing
  • CIM Level 4 Certificate in Professional Digital Marketing
  • Any relevant Level 4 qualification
  • Bachelors or Masters degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelors degrees or 60 credits with Masters degrees)
  • Professional practice (suggested two years marketing in an operational role) 


  • Distance Learning
  • Blended Learning (The perfect blend of 2 Day Face 2 Face Workshops and Supported Independent Learning)

To compare the different study methods please visit our comparison page.

To find out more about the CIM, visit the CIM website today.