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CIM Specialist Award in Content Strategy

Content marketing is fundamental for addressing important audience questions as well as building trust, developing relationships and improving conversions. The Specialist Award in Content Strategy provides a strategic approach to content marketing that aligns to wider corporate and marketing goals. It will help you realise the power of compelling content, and is designed to equip you with the skills and knowledge needed to create, implement, and optimise effective content strategies, this award is your pathway to becoming a content marketing expert.

Course Highlights:

This Specialist Award will give you the knowledge and skills to develop a strategic approach to content  planning and creation. It covers three areas:

  • Developing the skills to create a targeted content strategy to deliver organisational objectives
  • Learning how to successfully plan and distribute content 
  • Developing the skills to create effective copy for a variety of audiences.


The CIM Level 6 Specialist Awards are assess via an online Multiple Choice Test (MCT). The MCT will utilise a variety of multiple choice question types, allowing for the assessment of higher order thinking and different levels of cognitive demand.

Entry Requirements:

The Level 6 Specialist Digital Award is a prestigious degree-level qualification tailored for individuals in marketing management roles who aspire to elevate their strategic understanding of digital disciplines. It is expected that those attempting these Awards will have been educated to Degree Level and/or have achieved CIM Level 4 Certification in Marketing or Digital Marketing.

Ways to Study:

  • Lite (Distance Learning)

  • Premium (Blended Learning: the perfect blend of 3 virtual workshops and supported independent learning)

To compare the different study methods please visit our comparison page