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As of June 2024 we are thrilled to announce that we will be delivering the new syllabus from the Chartered Institute of Marketing (CIM), which will run across all qualifications from Foundation certificate (Level 3) to Certificate (Level 4) and Diploma (Level 6).
This brings with it some exciting changes for CIM marketing qualifications moving forward
As we all know, marketing is an ever-evolving discipline, affected by new technology, economical factors, and constantly changing marketplaces. As such the CIM are dedicated to providing the most up-to-date and relevant courses that are fit for purpose.
Therefore, as a strategic partner of CIM, Professional Academy is delighted to be one of the first to bring these new qualifications to you as they are rolled out.
A fundamental change is that you can customise your qualification to suit your requirements, offering flexibility and personalisation. At each level there is one mandatory module, and you can choose from a range of electives, with more options as you progress through the suite of qualifications.
In addition to this, digital is now embedded throughout the course, rather than an add on – again reflecting the changing landscape for marketing and what marketing professionals require.
And finally, the biggest change is that all but one will be assessed by online exam.
Whilst the new choices for Foundation (level 3) and Certificate (level 4) qualifications are flexible and allow for those in a tactical marketing role to define a career path, it is the strategic Diploma Level where the new syllabus has excelled with a customisable offering.
There are now three elective groups from which you can build your qualification to equip yourself to tackle specific challenges faced by strategic marketers and marketing managers – allowing you to choose the module that would most benefit yourself and your organisation.
Full details of all the modules that are available are listed in the following pages:
You can find the links for these breakdowns below:
You can also discuss any questions you have on the new qualifications with our Customer Support team by calling them on 01223 365 505 or emailing enquiries@professionalacademy.com.
It certainly is an exciting time, a new syllabus always brings a fresh wave of ideas into the marketing qualification environment, some things will carry over and be eternal in marketing (SWOT analysis anybody?) but there will be new ideas and ways of thinking that are explored in the revised syllabus, which is always good for the industry.
If you would like to know which qualification best suits your development needs, speak to our Customer Support Team or use our Qualifications Navigator.
Right now! The first assessments will be held in September, so there is no time to lose – sign up today and start your exciting CIM Marketing Qualifications journey with Professional Academy today
All new students will be enrolled on the new syllabus. If you are an existing student, you can complete your current modules, assessments will run through to July 2025, and transition arrangements are in place. Speak to your Tutor or our Customer Support Team about your journey today
