With many customer journeys beginning with a search engine, adopting a successful search engine marketing strategy has become a critical to increase brand reach and visibility. The Specialist Award in SEO and paid search management will provide you with the knowledge and skills to create an effective search strategy for both organic and paid channels. You will be able to apply research techniques to understand customer search behaviour and utilise it to optimise paid campaigns and websites to maximise search engine visibility.
The Level 6 Specialist Digital Award is a prestigious degree-level qualification tailored for individuals in marketing management roles who aspire to elevate their strategic understanding of digital disciplines.
Blended Learning (The perfect blend of 2 Day Face 2 Face Workshops and Supported Independent Learning)
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