CIM Specialist Award in SEO and Paid Search Management

With many customer journeys beginning with a search engine, adopting a successful search engine marketing strategy has become a critical to increase brand reach and visibility. The Specialist Award in SEO and paid search management will provide you with the knowledge and skills to create an effective search strategy for both organic and paid channels. You will be able to apply research techniques to understand customer search behaviour and utilise it to optimise paid campaigns and websites to maximise search engine visibility.

Learning Outcomes:

  • To Evaluate research methods for organic & paid search.

  • To Assess how paid search is managed.

  • To Recommend how organic search can be optimised.

Entry Requirements:

The Level 6 Specialist Digital Award is a prestigious degree-level qualification tailored for individuals in marketing management roles who aspire to elevate their strategic understanding of digital disciplines.  

Ways to Study:

  • Distance Learning

  • Blended Learning (The perfect blend of 2 Day Face 2 Face Workshops and Supported Independent Learning)

To compare the different study methods please visit our comparison page

Why not download our CIM marketing prospectus to learn more?