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CIM Specialist Award in SEO and Paid Search Management

With many customer journeys beginning with a search engine, adopting a successful search engine marketing strategy has become a critical to increase brand reach and visibility. The Specialist Award in SEO and paid search management is designed to equip you with the knowledge and skills needed to drive organic and paid traffic to websites effectively. You will be able to apply research techniques to understand customer search behaviour and utilise it to optimise paid campaigns and websites to maximise search engine visibility. This Award is your gateway to becoming a proficient digital marketer.

Course Highlights:

This Award will help you develop the knowledge and skills to take a strategic approach to organic and paid search channels. It covers three key areas:

  • Developing the skills to apply research methods required for organic and paid search, including keyword research

  • Developing knowledge about how paid search activities can be managed

  • How to successfully optimise for organic search.


The CIM Level 6 Specialist Awards are assess via an online Multiple Choice Test (MCT). The MCT will utilise a variety of multiple choice question types allowing for the assessment of higher order thinking  and different levels of cognitive demand.  

Entry Requirements:

The Level 6 Specialist Digital Award is a prestigious degree-level qualification tailored for individuals in marketing management roles who aspire to elevate their strategic understanding of digital disciplines.  

Ways to Study:

  • Lite (Distance Learning)

  • Premium (Blended Learning: the perfect blend of 3 virtual workshops and supported independent learning)

To compare the different study methods please visit our comparison page