Diploma in Operational Marketing excellence
Created to help nurture creative marketing thinking whilst also enhancing communication skills in a day-to-day tactical marketing role by embracing new technologies and providing a deeper understanding of tried and tested marketing techniques.
What is the Diploma in Operational Marketing Excellence?
The Diploma in Operational Marketing Excellence has been built with forward-thinking marketers and marketing departments in mind, allowing for companies to nurture creative marketing practices whilst instilling a high level of understanding of marketing fundamentals.
Modules are focused on skills and techniques designed to enhance creative thinking whilst also improving communication and organisational skills including, but not limited to: embracing digital disruption; understanding online audiences; understanding the marketing environment; creating effective marketing plans; developing value propositions, and understanding brand.
Who is the Diploma in Operational Marketing Excellence for?
This diploma has been created for marketing teams of varying sizes and experience levels who are looking to take advantage of advances in marketing tactics and enhance their day-to-day marketing activities, creating a higher level of brand impact within their industry and sector.
Programmes can be tailored for growing and established businesses alike with a flexible approach to both delivery and cost allowing for minimal staff disruption and maximising returns on investment.
How will the Diploma in Operational Marketing Excellence benefit your business?
The Diploma in Operational Marketing Excellence has been created to challenge marketing teams to innovate, generating new ideas which can be applied as part of a marketing plan delivering higher market penetration, exposing businesses to a new audience and potential clients.
As the diploma delivery and content is tailored towards your business needs and challenges the positive effects of the training are amplified with solutions and tactics being developed by marketing teams as part of the training.
How does the delivery of the Diploma in Operational Marketing Excellence work?
The Diploma in Marketing Excellence is tailored to your business needs at all levels allowing the programme to be delivered via our blended learning methodology, including face-to-face workshops, or online via tailored interactive eLearning.
All delivery methods are supported by Professional Academy’s learning management system (The Refinery). The Refinery is not only customisable to fit your businesses branding guidelines but also allows for simple and effective management of training cohorts.
Assessments can be completed in the form of an online quiz, role-play session, work-based project or personal reflection depending on your business needs.
What modules will you study?
Click on a module title for more information
Marketing Tools and Tactics - Role-Play/Online Exam/Reflection
The aim of this module is to develop the knowledge and understanding of marketing tools and tactics which can be used effectively by your sales and marketing teams. This module focuses on key marketing skills including: understanding stakeholder needs; internal marketing; the marketing environment; market research; understanding your audience; and creating effective marketing plans.
Communications and Branding - Role-Play/Online Exam/Reflection/Project
The aim of this module is to develop the knowledge and understanding of communication and branding within your sales and marketing teams. The module focuses on all elements of communication and branding including: developing value propositions; the communications mix; working with agencies; omni-channel marketing approaches; understanding brand; communication tools; and creating effective communication plans.
Digital Marketing Tools and Tactics - Role-Play/Online Exam/Reflection
The aim of this module is to develop the knowledge and understanding of digital marketing tools and tactics which can be used effectively by your sales and marketing teams in an online environment. The module focuses on the innovations available to businesses through digital marketing including: PPC; SEO; content marketing; and social media whilst also enhancing marketers knowledge of the digital landscape, metrics & analytic, and online audiences, all whilst encouraging marketers to embrace the positives of digital disruption.
Personal Effectiveness - Reflection/Project
Develop the key skills needed to be an effective individual within a business such as stress management, organisational skills, and mindfulness.