An Introduction to Content Marketing

Professional Academy's Introduction to Content Marketing explains and teaches the following areas through interactive eLearning:

Part one: What is content marketing?

• Definition and purpose
• Tools
• Advantages and disadvantages

Part two: Content marketing strategy

• Continual content cycle
• Structuring a strategy
• Internal and external resources

Part three: Inbound marketing

• What is inbound marketing?
• Advantages and disadvantages
• Inbound strategies

After your final eLearning assessment you will receive a Professional Academy endorsed certificate as proof of your completion of the course.

Register for this course today on the Professional Academy store!