An Introduction to Content Marketing

Professional Academy's Introduction to Content Marketing explains and teaches the following areas through interactive eLearning:

Part one: What is content marketing?

  • Definition and purpose
  • Tools
  • Advantages and disadvantages

Part two: Content marketing strategy

  • Continual content cycle
  • Structuring a strategy
  • Internal and external resources

Part three: Inbound marketing

  • What is inbound marketing?
  • Advantages and disadvantages
  • Inbound strategies

After your final eLearning assessment you will receive a Professional Academy endorsed certificate as proof of your completion of the course.

Register for this course today on the Professional Academy store!