CIM Foundation Certificate in Professional Digital Marketing

The CIM Level 3 Foundation Certificate in Professional Digital Marketing will equip those new to marketing with the knowledge, skills, and understanding to be able to perform in a support level role, in a digital context and carry out an essential and successful professional marketing role within the workplace. It's aimed at both those who are in a job that already involves digital marketing or those who wish to find out about digital marketing with the intention of starting a digital marketing career. Typical job titles may include: Digital Marketing Assistant, Social Media Assistant or Content Marketing Assistant.

Not sure if this is the right level for you? Try out our quick and easy Entry Level Assessment to see which Level is best, book a call with a qualifications adviser to discuss, or send us a message today!


You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.


CIM Foundation Certificate in Professional Digital Marketing Structure

This qualification consists of two mandatory modules. However, you can choose to complete just one module and gain an award. Should you choose to continue to study and successfully complete the second module, you will achieve the full qualification.


Click on a module title for more information.

Aims of the module

This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.

Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.

Assessment: Examination

Discovering Marketing

  • Know the role and function of marketing within organisations
  • Understand the factors that influence customer behaviour

The Marketing Environment

  • Identify the key components of the marketing environment
  • Identify how to collect relevant information about the marketing environment

The Marketing Mix

  • Understand the concept and elements of the marketing mix
  • Understand the application of the marketing mix in different contextual settings

Aims of the module

This module provides an introduction to the main aspects of digital marketing. On completion of the module, you will have an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will have an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content.

Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.

Assessment: Work-based assignment

Module learning outcomes

By the end of this module students should be able to:

Fundamentals of Digital Marketing

  • Understand the impact of digital technology on marketing activities
  • Understand the effect of digital technology on customers

Digital Marketing Tools

  • Understand the use of digital marketing tools
  • Outline the development of digital marketing content

Developing Digital Communications Campaigns

  • Know how to develop digital marketing communications campaigns
  • Understand how to measure digital marketing communications campaigns


It is not necessary to have any previous experience or knowledge of marketing. If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.


  • Distance Learning
  • Blended Learning (The perfect blend of 2 Day Virtual Workshops and Supported Independent Learning)

To compare the different study methods please visit our comparison page.

Why not download our CIM marketing prospectus to learn more?

If you are unable to download a prospectus using this form, please contact one of the team either via the webchat, by emailing, or by calling 01223 365 505, and a qualifications adviser will send you a prospectus.

To find out more about the CIM, visit the CIM website today.