The CIM Level 4 Certificate in Professional Marketing will equip the student with the knowledge, skills and understanding to be able to perform at an operational level and carry out an essential and successful professional marketing role within the workplace. It's aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.
Typical job titles may include the following: Marketing Executive, Marketing Officer, Marketing Communications Executive and Communications Specialist.
Not sure if this is the right level for you? Try out our quick and easy Entry Level Assessment to see which Level is best, book a call with a qualifications adviser to discuss, or send us a message today!
You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.
In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
The Marketing Concept
Analysis and Insight
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation's current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Planning Campaigns in Action
Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer's complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
Fundamentals of Customer Behaviour
Measuring and Monitoring
One or more of the following is required to gain entry onto this qualification:
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
On completion of this course you will be entitled to begin studying for the CIM Level 6 Qualifications.
If you are unable to download a prospectus using this form, please contact one of the team either via the webchat, by emailing email@example.com, or by calling 01223 365 505, and a qualifications adviser will send you a prospectus.
To find out more about the CIM, visit the CIM website today.