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CIM Level 4 Certificate in Professional & Digital Marketing | UK

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CIM Level 4 Certificate in Professional & Digital Marketing | UK

Who is CIM Level 4 for?

The CIM Level 4 Certificate in Professional and Digital Marketing builds on your tactical marketing skills, enabling you to advance your marketing career and perform professionally at an operational level.

This Certificate is intended for marketing executives, or equivalent professionals, who already have experience working in marketing and wish to progress their careers.

CIM Level 4 Entry Requirements:

One or more of the following is required:

  • CIM Level 3 Foundation Certificate in Marketing qualification.
  • Any relevant Level 3 qualification.

  • International Baccalaureate (equivalent to NQF Level 3 and above).
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4.

Study Options: Online and Face-to-Face

The CIM Level 4 qualification typically spans 6-9 months, requiring a commitment of approximately three hours per week of direct learning. This timeframe is flexible, allowing you to adjust the duration to fit your work or other commitments. We offer both online and face-to-face study options to suit your needs, with additional hours for work-based learning, supported self-study, assessment preparation, and assessments.

The mandatory module is assessed via an online multiple-choice question test, comprising 75 questions to be completed within 120 minutes. All other modules are assessed via an online multiple-choice test, comprising 50 questions to be completed within 90 minutes.

Certificate Structure

The New 2024 Syllabus Level 4 Certificate consists of four modules, one mandatory and three elective. You MUST select at least one module from each of the Groups.

Option 1

Marketing Impact (Mandatory)
Elective Group 1
Elective Group 2
Elective Group 2

Option 2

Marketing Impact (Mandatory)
Elective Group 1
Elective Group 1
Elective Group 2
CIM Level 4 CERTIFICATE STRUCTURE

The New 2024 Syllabus Level 4 Certificate consists of four modules, one mandatory and three elective. You MUST select at least one module from each of the Groups.

Marketing Impact
  • Understand the principles of marketing and its role in business.
  • Develop skills to measure marketing impact and effectiveness.
  • Learn to align marketing activities with organisational goals.
Responsible Marketing
  • Explore ethical and sustainable marketing practices.
  • Understand how to align marketing with societal values.
  • Assess the impact of responsible marketing on brand reputation.
Planning Integrated Campaigns
  • Learn to plan and execute multi-channel marketing campaigns.
  • Develop skills in campaign coordination and evaluation.
  • Understand how to integrate digital and traditional channels effectively.
Content Marketing
  • Create compelling content strategies for diverse audiences.
  • Understand content distribution and performance tracking.
  • Learn to tailor content to meet marketing objectives.
Search Engine Optimisation
  • Master SEO techniques to improve online visibility.
  • Learn keyword research and on-page optimisation.
  • Understand how to analyse and refine SEO performance.
Social Media Marketing
  • Develop effective social media strategies.
  • Learn to measure and optimise social media performance.
  • Understand audience engagement and platform-specific tactics
MarTech
  • Explore marketing technology tools and their applications./li>
  • Understand how to leverage MarTech for efficiency.
  • Learn to select and implement the right tools for marketing goals.

To obtain the Extended Level 4 Certificate you must complete all three modules.

Why Choose CIM Level 4 with Professional Academy?

At Professional Academy, we’re committed to helping you succeed in your marketing career. Here’s why you should choose us for your CIM Level 4 qualification:

  • Flexible Learning Options: Study online at your own pace, with the option for distance learning or face-to-face sessions to suit your schedule.

  • Expert Support: Benefit from our experienced tutors who provide personalised guidance throughout your CIM Level 4 journey.

  • Career-Focused Training: Gain practical skills that prepare you for a marketing support role, with support to help you grow your career

  • Trusted Provider: As a CIM-accredited study centre and strategic partner, we offer high-quality training that’s recognised by employers across the UK.

Frequently Asked Questions FAQs

Question Answer
How much does CIM Level 4 cost? Individual modules for the CIM Level 4 Foundation Certificate start from £450 and go up to £2500, depending on your chosen study method (e.g., online or face-to-face) and whether you opt for the extended certificate. For a detailed breakdown, visit our CIM fees page.
Where can I study CIM Level 4 in the UK? We offer CIM Level 4 courses at our study centres in Cambridge, Jersey, Exeter, Leeds, Manchester, and London. You can also study online from anywhere with our distance learning option
What are the entry requirements for CIM Level 4? A CIM Level 3 qualification, any relevant Level 3 qualification, a UK degree, International Baccalaureate (Level 3+), or one year of marketing experience with a diagnostic assessment.
What is CIM Level 4 equivalent to? CIM Level 4 is equivalent to the first year of a UK undergraduate degree or an HNC (Higher National Certificate)

For more information about assessments, please visit our CIM fees page.

To find out more about the CIM, visit the CIM website today.

CIM Level 4 Certificate in Professional and Digital Marketing