The CIM Level 4 Certificate in Professional Digital Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace.
The CIM Level 4 Certificate in Professional Digital Marketing is aimed at the aspiring professional digital marketer who wish to gain knowledge and skills to succeed and progress within a career in marketing.
Typical job titles may include the following: Digital Marketing Executive, Digital and Social Media Executive, Content Marketing Executive and Display Advertising Executive.
You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.
One or more of the following is required to gain entry onto this qualification:
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
On completion of this course you will be entitled to begin studying for the CIM Level 6 Qualifications.
Click on a module title for more information.
In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
The Marketing Concept
Analysis and Insight
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation's effectiveness in the digital age.
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation's current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Planning Campaigns in Action
To find out more about the CIM, visit the CIM website today.
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