Carol Laing

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Carol Laing

Carol’s 25 years in marketing started at Refuge Assurance when she was promoted to Market Research Assistant from her role as Head Receptionist / Telephonist. She went on to become Marketing Executive and completed her time with Refuge Assurance as Integration Project Manager, when the company merged with United Friendly.

Carol’s passion for excellent customer service, marketing and promotion led her to join the global giant GE Capital where she was recruited to set up a marketing function for one of its business units. While at GE Capital she gained black belt status in the Six Sigma Quality Standard for marketing and communication and gained promotion to European Marketing Manager.

In 2001, Carol spent twelve months as an Independent Consultant to help stage the inaugural International Finance and Enterprise Week (IFEW) Conference and Exhibition in conjunction with Manchester City Council. Targeted at the SME sector, the event provided a showcase for technology, innovation and enterprise businesses. Carol was involved in all aspects of marketing, PR and event management for this project.

In 2002, Carol set up her own Marketing and PR agency, in order to provide exceptional customer service to a diverse range of businesses. Eleven years later, Indigo is still going strong and has vast experience successfully supporting businesses with their marketing, PR and event management.