Annette has worked on the commercial side of manufacturing companies for almost 30 years. She discovered a love for marketing early in her career when working as a directors’ PA; and this led her to study for The Chartered Institute of Marketing qualifications, from Certificate level through to achieving the Postgraduate Diploma in 2003. She spent several exciting, hard-working years as a marketing manager for a building products manufacturer, which included projects in international markets; building a marketing team; and new product launches.
In 2010 she founded SharpEdge Marketing, a consultancy company specialising in B2B marketing for manufacturing, engineering and construction. Since then she’s helped companies ranging from the micro to the multinational; and provides marketing audits and plans, coaching, and outsourced marketing management.
Committed to her own continuing professional development, Annette has been a Chartered Marketer for the last 10 years, and is a Fellow of the CIM. She also achieved the Chartered Management Institute Level 5 Diploma in Management and Leadership in 2016.