Media coverage can be a great way of promoting your organisation - but get it wrong and your reputation will be harmed.
Professional Academy's bespoke media and PR training will enable your company spokesperson to represent your organisation confidently in print, radio and television interviews.
A scenario that is realistic for your organisation is used to put your spokesperson under pressure. Mock television interviews enable them to learn how to look and sound good even when facing difficult questions.
The course gives your spokesperson the confidence to manage journalists, and get your messages across, even during a crisis. It also explains how the media work and shows how you can maximise positive coverage, and how to develop relationships with journalists so that they come to you for comment.
Being a company spokesperson – delivering key messages effectively
How to handle tough interviews under pressure
A step-by-step guide to preparing for interviews
Mock television interviews with playback and review
How to look and sound good in studio and recorded interviews
Crisis media management 101
How to get journalists to come to you for comment
The day is not easy but it is one of the best training days I have ever done and I am positive that it will help me not just with handling the media but with confidence in general!
Gill Speed, NSPCC, Centre Manager
If you would like to speak about Professional Academy about Media & PR training please book a meeting (on the phone or in person) with our Learning & Development team today.
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