CIM

Postgraduate Diploma

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CIM Postgraduate Diploma

This qualification is only available to international delegates

The CIM Postgraduate Diploma in Professional Marketing develops creative, innovative and entrepreneurial strategic thinking to respond to international marketing challenges as demanded by global employers.

Who is it for?

The CIM Level 7 Postgraduate Diploma in Professional Marketing is aimed at the professional marketing working at a senior level, wishing to move to a more strategic management role, and develop their knowledge and skills across a range of areas to succeed and progress in their marketing careerand add value to their organisations across global markets. 

Qualification overview

Those who successfully achieve this qualification will be able to develop creative, innovative and entrepreneurial strategic thinking to respond to international marketing challenges as demanded by global employers. This qualification provides the knowledge and skills to successfully develop organisation planning and change at a strategic level.

Entry requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Professional Diploma in Marketing (either 2003 syllabus or 2009 syllabus).

  • CIM Advanced Certificate in Marketing

  • CIM Digital Diploma in Professional Marketing

  • A business or marketing Bachelor’s or Master’s degree (or an equivalent qualification) where a minimum of half of the credits come from marketing modules.

AND

  • A range of experience working (normally three years) at Senior Marketing Management level that has provided potential candidates with ability to evidence that they can meet the learning outcomes for the CIM Professional Diploma in marketing if required.

If English is not your first language, you will need to demonstrate that you have achieved one of the following English language qualifications in the last two years:

  • IELTS Academic Modules with an overall score of 6.5 (each component pass mark must be 6.0 or above).
  • Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.

How long will it take?

There are three CIM asessememnt deadlines in a  year and you can begin your studies at any time. Each of the modules can be completed in a 3 - 6 month period, with the entire qualification takeing from 9 - 18 months. Guided learning hours for each module are 200 hours TQT (Total Qualification Time) including assessment. 

To find out more about the CIM, visit the CIM website today.

Not sure what Professional Qualification is right for you? Try out our quick and easy Entry Level Assessment to see which Level is best for you.

Why not download our CIM Marketing Prospectus today? 

 

For UK based CIM Level 7 qualifications please visit the CIM Marketing Leadership Programme.

What modules will you study?

Click on a module title for more information

Global Marketing Decisions - Pre-seen case study exam

Aims of the module

To prepare you to undertake a strategic audit of a global organisation and assess its capability and capacity to deliver across a range of business and marketing strategies before making recommendations, based upon a full critical evaluation of the various options available. You will be required to apply a range of financial and risk assessment models to support decision making in relation to achieving the organisations vision, mission, and strategic business and marketing objectives.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria.

By the end of this module you should be able to:

Unit 1: Strategic Audit

  • Develop an audit of the external marketing environment 
  • Develop an audit of the internal marketing environment

Unit 2: Strategic Options

  • Critically assess strategic marketing decisions
  • Appraise strategic options available to a growing global organisation

Unit 3: Making Strategic Marketing Decisions

  • Critically assess and justify strategic marketing decisions, including financial assessment
  • Evaluate corporate and reputation risk of strategic marketing decisions

Assessment: Examination

Examination based on a pre-seen case study, preparatory work required.

Corporate Digital Communications - Work-based assignment

Aims of the module

Senior level marketers need to be able to identify and prioritise key stakeholders, and the influence they have in determining the role for corporate reputation management in organisations. This module will enable you to critically appraise the corporate brand and the importance of digital communications in developing corporate positioning and building brand equity. Learners will be able to recommend and justify digital channels and tools effectively to support corporate reputation.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria.

Unit 1: Communication Context and Stakeholders

  • Identify key stakeholders and their influence
  • Determine the role for corporate reputation management in organisations

Unit 2: Building the Corporate Brand

  • Critically appraise the contribution of the corporate brand in maintaining and developing the corporate positioning
  • Assess the role of corporate reputation in supporting and building brand equity

Unit 3: Integrating Digital Communications Strategies

  • Appraise trends and innovation in the digital experience
  • Evaluate the effective use of integrated channels to support corporate reputation

Assessment: Assignment

An assignment based on a given scenario relating to an organisation of choice.

Creating Entrepreneurial Change - Work-based assignment

Aims of the module

The new constant is a disruptive state of flux, winning managers will be those who embrace entrepreneurship and create transformational change and value for their organisation. You will investigate the dynamics of innovation and change, and this unit will enable you to identify the key learning processes in driving distributive strategies.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria.

Unit 1: Disruptive Strategies 

  • Establish the key drivers for change within the global marketplace
  • Apply learnings from existing disruptive strategies 

Unit 2: Entrepreneurial Innovation

  • Critically assess organisation capability for change
  • Recommend entrepreneurial strategic change

Unit 3: Transformational Change

  • Evaluate approaches to developing an innovation culture
  • Critically assess how innovation can contribute to value creation

Assessment: Assignment

An assignment based on a given scenario relating to an organisation of choice.