CIM Foundation Certificate in Professional Marketing
The revised CIM Level 3 Foundation Certificate in Professional Marketing will equip those new to marketing with the knowledge, skills, and understanding to be able to perform in a support level role, and carry out an essential and successful professional marketing role within the workplace.
The information on this page relates to the 2019 - 2024 Foundation Certificate in Professional Marketing syllabus, if you would like to discuss the 2014 - 2019 Foundation Certificate in Marketing syllabus please visit the Foundation Certificate page or contact our qualifications advice team.
Who is the Foundation Certificate in Professional Marketing For?
The CIM Level 3 Foundation Certificate in Professional Marketing is aimed at both those who are in a job that already involves dmarketing or those who wish to find out about marketing with the intention of starting a marketing career.
Typical job titles may include: Marketing Assistant, Promotional Assistant or Marketing Campaigns Assistant.
When can you start?
You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.
This qualification consists of two mandatory modules. However, you can choose to complete just one module and gain an award. Should you choose to continue to study and successfully complete the second module, you will achieve the full qualification.
It is not necessary to have any previous experience or knowledge of marketing. If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
Ways to Study:
- Distance Learning
- Blended Learning (The perfect blend of 2 Day Face 2 Face Workshops and Supported Independent Learning)
To compare the different study methods please visit our comparison page
To find out more about the CIM, visit the CIM website today.
Not sure what Professional Qualification is right for you? Try out our quick and easy Entry Level Assessment to see which Level is best for you.
Why not download our CIM Marketing Prospectus today?
What modules will you study?
Click on a module title for more information
CIM Level 3 Marketing Principles - Multiple Choice Examination
Aims of the module
This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.
Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.
- Know the role and function of marketing within organisations
- Understand the factors that influence customer behaviour
The Marketing Environment
- Identify the key components of the marketing environment
- Identify how to collect relevant information about the marketing environment
The Marketing Mix
- Understand the concept and elements of the marketing mix
- Understand the application of the marketing mix in different contextual settings
CIM Level 3 Communications in Practice
Aims of the module
This module provides an understanding of how communications can be used in practice to engage with customers. On completion of the module, you will have an appreciation of the different customers that an organisation may have and how those customers make buying decisions. You will also have an understanding of the purpose of marketing communications and a knowledge of the range of communications tools available.
Finally, you will know how to prepare an outline customer communications plan and how to measure the plans effectiveness.
Assessment: Work-based assignment
Who are our Customers?
- Identify different types of customer
- Understand how customers make buying decisions
Communicating with our Customers
- Outline the purpose of customer communications
- Understand the range of communications tools available to engage with customers
Creating a Customer Communications Plan
- Outline the structure and content of a customer communications plan
- Know how the effectiveness of the communications plan can be measured and evaluated