CIM Level 6 Diploma in Professional & Digital Marketing | UK
Who is CIM Level 6 for?
The CIM Level 6 Diploma in Professional Marketing and Professional Digital Marketing will establish the knowledge, skills, and understanding to perform at a management level and carry out an essential and successful professional marketing role within the workplace. It is aimed at professional marketers working in operational, supervisory, or management roles who wish to develop their knowledge and skills across a range of areas to succeed and progress their careers in marketing.
CIM Level 6 Entry Requirements:
One or more of the following is required:
- CIM Level 4 Certificate in Professional Marketing or Professional Digital Marketing.
- Any relevant Level 4 qualification.
- Bachelor’s or master’s degree from a recognised university, with at least one-third of credits from marketing content (120 credits for Bachelor’s, 60 for Master’s).
- Professional practice (suggested two years in an operational marketing role) plus diagnostic assessment onto Level 6.
Study Options: Online and Face-to-Face
We offer two flexible ways to study: fully online or hybrid learning with in-person workshops. Whether you prefer the convenience of remote learning or the added value of face-to-face interaction, you’ll receive the same expert support and resources designed to help you succeed.
What’s included in both options:
- Access to our award-winning virtual learning platform with videos, podcasts, e-learning, and past assessments.
- Dedicated 1:1 tutor support from a CIM specialist to guide you through your qualification
- Option to attend interactive workshops, delivered either online or in-person at locations across the UK (including London, Manchester, Cambridge, Birmingham, Exeter, Jersey, Leeds).
- Flexible learning tailored to your role, industry, and schedule.
Career Benefits of CIM Level 6
Gain strategic marketing expertise and industry-recognised credentials to unlock senior roles, higher earning potential, and leadership opportunities.
CIM Level 6 Diploma Structure
The New 2024 Syllabus Level 6 Diploma consists of four modules, one mandatory and three elective. You MUST select at least one module from Groups 1 and 2.
Option 1
Strategy and Planning (Mandatory)
Elective Group 1
Elective Group 2
Elective Group 2
Option 2
Strategy and Planning (Mandatory)
Elective Group 1
Elective Group 2
Elective Group 3
CIM Level 6 Diploma Structure
TThe New 2024 Syllabus Level 6 Diploma consists of four modules, one mandatory and three elective. You MUST select at least one module from Groups 1 and 2.
Strategy and Planning
- Understand organisational priorities and their impact on marketing strategy.
- Develop strategic marketing plans to achieve business objectives.
- Create implementation plans to deliver measurable results.
Commercial Intelligence
- Master metrics to measure marketing performance effectively.
- Learn to manage resources to meet marketing objectives.
- Understand forecasting and financial techniques for budgeting.
Societal Impact
- Explore the societal and environmental landscape’s impact on marketing.
- Align marketing strategies with business and societal agendas.
- Plan long-term initiatives to drive societal change.
Customer Journey Optimisation
- Create integrated customer journey maps for enhanced experiences.
- Use data insights to improve customer interactions.
- Measure success through customer journey metrics.
Brand Proposition
- Develop propositions that differentiate your organisation.
- Understand how branding supports strategic propositions.
- Identify factors driving brand identity and success.
Content Strategy
- Build targeted content strategies to meet marketing goals.
- Plan effective content creation and distribution.
- Select optimal channels for audience engagement.
AI Marketing
- Identify AI applications in marketing strategies.
- Address challenges of AI in business environments
- Plan AI integration for marketing activities.
Ecommerce
- Develop business cases for ecommerce propositions.
- Implement best practices to support online transactions.
- Create inbound marketing strategies for ecommerce success.
SEO & Paid Search Management
- Conduct research for organic and paid search optimisation.
- Manage paid search campaigns effectively.
- Optimise organic search performance for visibility.
Social Media Management
- Design integrated social media strategies.
- Manage social media platforms for engagement.
- Analyse performance using key metrics and tools.
To obtain the Extended Level 6 Diploma you must complete a fifth module from either Group.
Why Choose CIM Level 6 with Professional Academy?
At Professional Academy, we’re committed to helping you succeed in your marketing career. Here’s why you should choose us for your CIM Level 4 qualification:
- Flexible Learning Options: Study online at your own pace, with the option for distance learning or face-to-face sessions to suit your schedule.
- Expert Support: Benefit from our experienced tutors who provide personalised guidance throughout your CIM Level 6 journey.
- Career-Focused Training: Gain practical skills that prepare you for a marketing support role, with support to help you grow your career
- Trusted Provider: As a CIM-accredited study centre and strategic partner, we offer high-quality training that’s recognised by employers across the UK.
Frequently Asked Questions FAQs
| Question |
Answer |
| Where can I study CIM Level 6 in the UK? |
We offer CIM Level 6 courses at our study centres in
Cambridge,
Jersey,
Exeter,
Leeds,
Manchester, and
London.
You can also study online from anywhere with our
distance learning option
|
| What are the entry requirements for CIM Level 6? |
CIM Level 4, a relevant Level 4 qualification, a marketing-focused degree, or two years of experience with a diagnostic assessment. |
| What career opportunities does CIM Level 6 offer? |
Opens doors to senior marketing roles, such as Marketing Manager or Head of Digital, with enhanced strategic skills. |
For more information about assessments, please visit our CIM fees page.
To find out more about the CIM, visit the CIM website today.
