CIM Diploma in Professional Digital Marketing

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CIM Diploma in Professional Digital Marketing

The revised CIM Level 6 Diploma in Professional Digital Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace.

The information on this page relates to the 2019 - 2024 Diploma in Professional Digital Marketing syllabus, if you would like to discuss the 2016 - 2019 Digital Diploma in Professional Marketing syllabus please visit the digital diploma page or contact our qualifications advice team.

Who is the Diploma in Professional Digital Marketing For?

The CIM Level 6 Diploma in Professional Digital Marketing is aimed at those working in an operational, supervisory or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing related projects. The student will typically be operating in or aspiring to work in a digital marketing role and will be required to create digital solutions within the wider marketing plan. The qualification will develop both knowledge and the level of applied skills required.

Typical Job titles may include the following: Digital Marketing Manager, Digital Communications Manager, Content Marketing Specialist and Customer Experience Manager.

When can you start?

You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.

Qualification Structure

Diploma in Professional Digital Marketing Breakdown

Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 4 Professional Certificate in Marketing
  • CIM Level 4 Certificate in Professional Marketing
  • CIM Level 4 Certificate in Professional Digital Marketing
  • Any relevant Level 4 qualification
  • Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor's degrees or 60 credits with Master's degrees)
  • Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Ways to study:

  • Distance Learning
  • Blended Learning (The perfect blend of 2 Day Face 2 Face Workshops and Supported Independent Learning)

To compare the different study methods please visit our comparison page

To find out more about the CIM, visit the CIM website today.

Not sure what Professional Qualification is right for you? Try out our quick and easy Entry Level Assessment to see which Level is best for you.

What modules will you study?

Click on a module title for more information

CIM Level 6 Marketing and Digital Strategy

Aims of the module

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Assessment: Work-based assignment

Situation Analysis

  • Understand how to analyse an organisation's current and future internal and external environments
  • Interpret relevant information and insights to recommend and inform strategic decision making

Planning

  • Develop marketing objectives and strategy to deliver organisational objectives
  • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives

Implementation and Control

  • Define the resources required to deliver the strategic marketing plan
  • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement
CIM Level 6 Digital Optimisation

Aims of the module

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

Assessment: Work-based assignment

Digital Insights

  • Understand the strategic implications of the changing digital environment on organisations
  • Interpret relevant insights from the wider digital environment

Digital Optimisation

  • Develop responses to changing stakeholder needs and behaviours
  • Develop a conversion optimisation plan

Digital Analytics, Monitoring and Measurement

  • Assess digital metrics and analytics
  • Apply key digital measures to analyse optimisation
CIM Level 6 Digital Customer Experience

Aims of the module

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing marketing, allowing you to fulfil customers' strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.

Assessment: Work-based assignment

Channel Selection and Customer Insights

  • Assess the strategic options for channel selection
  • Understand relevant insights into digital customers

Managing Channels

  • Understand how digital channels are managed effectively in practice
  • Define requirements for legal compliance in digital campaigns

Digital Customer Experience

  • Understand the customer journey
  • Develop plans to improve the user experience

Why not download our CIM Marketing Prospectus today?