CIM Certificate in Professional Marketing
The revised CIM Level 4 Certificate in Professional Marketing will equip the student with the knowledge, skills and understanding to be able to perform at an operational level and carry out an essential and successful professional marketing role within the workplace.
The information on this page relates to the 2019 - 2024 Certificate in Professional Marketing syllabus, if you would like to discuss the 2014 - 2019 syllabus please contact our qualifications advice team.
Who is the Certificate in Professional Marketing For?
The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.
Typical job titles may include the following: Marketing Executive, Marketing Officer, Marketing Communications Executive and Communications Specialist.
When can you start?
You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.
Qualification Structure
Entry Requirements
One or more of the following is required to gain entry onto this qualification:
- Any CIM Level 3 Foundation or Introductory Certificate
- Any relevant Level 3 qualification
- Any UK Degree
- International equivalent International Baccalaureate (equivalent to NQF Level 3 and above)
- Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
Ways to study:
- Distance Learning
- Blended Learning (The perfect blend of 2 Day Face 2 Face Workshops and Supported Independent Learning)
To compare the different study methods please visit our comparison page
On completion of this course you will be entitled to begin studying for the CIM Level 6 Qualifications.
To find out more about the CIM, visit the CIM website today.
Not sure what Professional Qualification is right for you? Try out our quick and easy Entry Level Assessment to see which Level is best for you.
Why not download our CIM Marketing Prospectus today?
What modules will you study?
Click on a module title for more information
CIM Level 4 Applied Marketing
Aims of the module
In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Assessment: Examination
The Marketing Concept
- Understand the contribution of marketing to the organisation
- Know what influences customer behaviour across a range of contexts
Analysis and Insight
- Understand the factors and trends in the marketing environment and how they affect marketing
- Know a range of options for gathering relevant marketing information
Marketing Mix
- Understand the application of the marketing mix within different marketing contexts
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
CIM Level 4 Planning Campaigns
Aims of the module
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisations' current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Assessment: Work-based assignment
Campaign Process
- Understand the process of planning a campaign
- Know how to undertake an internal and external situational analysis
Planning Campaigns in Action
- Know how to develop a successful campaign plan
- Understand how to implement a plan in practice
Campaign Success
- Understand the principles of monitoring a marketing campaign
- Know how to undertake a post campaign evaluation
CIM Level 4 Customer Insights
Aims of the module
Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer's complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
Assessment: Work-based assignment
Fundamentals of Customer Behaviour
- Understand the range of customer contexts in which the marketer operates
- Understand the key factors that influence customer behaviour
Customer Experience
- Understand the customer experience
- Know how to enhance the customer experience
Measuring and Monitoring
- Understand the range of research methods and metrics available to monitor customer experiences
- Know how to use and apply research approaches to gain insight and inform decision making