CIM Certificate in Professional Digital Marketing

 Professional Academy Header

CIM Certificate in Professional Digital Marketing

The revised CIM Level 4 Certificate in Professional Digital Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace.

Who is the Certificate in Professional Digital Marketing For?

The CIM Level 4 Certificate in Professional Digital Marketing is aimed at the aspiring professional digital marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.

Typical job titles may include the following: Digital Marketing Executive, Digital and Social Media Executive, Content Marketing Executive and Display Advertising Executive.

When can you start?

You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.

Qualification Structure

CIM certificate in Professional Digital Marketing

Entry Requirements

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Introductory Certificate in Marketing qualification
  • CIM Level 3 Foundation Certificate in Marketing
  • CIM Level 3 Foundation Certificate in Professional Marketing
  • CIM Level 3 Foundation Certificate in Professional Digital Marketing
  • Any relevant Level 3 qualification
  • Any UK Degree
  • International equivalent International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Ways to study:

  • Distance Learning
  • Blended Learning (The perfect blend of 2 Day Face 2 Face Workshops and Supported Independent Learning)

To compare the different study methods please visit our comparison page

 On completion of this course you will be entitled to begin studying for the CIM Level 6 Qualifications.

To find out more about the CIM, visit the CIM website today.

Not sure what Professional Qualification is right for you? Try out our quick and easy Entry Level Assessment to see which Level is best for you.

Why not download our CIM Marketing Prospectus today? 

 

What modules will you study?

Click on a module title for more information

CIM Level 4 Applied Marketing

Aims of the module

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Assessment: Examination

The Marketing Concept

  • Understand the contribution of marketing to the organisation
  • Know what influences customer behaviour across a range of contexts

Analysis and Insight

  • Understand the factors and trends in the marketing environment and how they affect marketing
  • Know a range of options for gathering relevant marketing information

Marketing Mix

  • Understand the application of the marketing mix within different marketing contexts
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
CIM Level 4 Digital Marketing Techniques

Aims of the module

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation's effectiveness in the digital age.

Assessment: Work-based assignment

Digital Techniques

  • Understand digital marketing tools and techniques
  • Assess different applications of digital marketing

Digital Enhancement

  • Know how to integrate digital and traditional marketing
  • Understand approaches to enhancing stakeholder engagement

Digital Management

  • Know how to develop a digital marketing plan
  • Apply and adapt digital marketing analysis
CIM Level 4 Planning Campaigns

Aims of the module

This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisations' current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

Assessment: Work-based assignment

Campaign Process

  • Understand the process of planning a campaign
  • Know how to undertake an internal and external situational analysis

Planning Campaigns in Action

  • Know how to develop a successful campaign plan
  • Understand how to implement a plan in practice

Campaign Success

  • Understand the principles of monitoring a marketing campaign
  • Know how to undertake a post campaign evaluation