Three skills gaps in the marketing industry [Infographic]

Marketing is a dynamic industry and all marketers should keep their skills up-to-date to stay at the top of their game. As technology develops and the way we work is transformed, certain skills have moved to the forefront and should become more of a priority.

So which skills are lacking in the marketing industry? And in which areas do marketers need to develop to ensure high levels of success?

Check out the infographic below to find out, which also features interesting statistics from CIM's The Impact of Marketing study from 2020. 

Marketing Skills Gaps Infographic - CIM survey

Do you want to develop your skills in these areas and more? 

A CIM Marketing Qualification could be perfect for you! Professional Academy support marketers or aspiring marketers of all levels, and we can work with you to develop a study plan tailored to your needs. Whether you want to study online with a fully supported eLearning system, or attend face-to-face workshops with like-minded marketers & expert tutors, there's a study option for you. 

Get in touch with our knowledgeable qualifications advice team to learn more, or download a marketing prospectus today.