Social Media Marketing: What you need to know about Vertical Videos

Written by Professional Academy Guest Blogger Andre Oentoro

When we think of social media, we think about websites such as Facebook and Twitter. These days, social media platforms are made available on none other than our smartphones. Mobile, compact, and convenient, smartphones have given us the ability to enjoy social media even more.

Today, we don’t have to go to our desktop computers to check our emails, post what we’re up to, or watch videos. With the ubiquity of smartphones, our daily activities online can be done on our mobile gadgets.

If you’re a marketer, this isn’t anything new. Marketers are constantly looking for the best way to reach out to their target audience. With technology advancing and new gadgets being made accessible, marketing strategies have also shifted from desktop to mobile.

The shift from desktop to mobile prompts a chance to approach a mobile-active audience through vertical videos. Around 57% of video plays worldwide come from mobile devices such as smartphones and tablets.

This doesn’t mean we should say goodbye to the classic horizontal videos. In fact, we’ll just be embracing vertical videos more. Social media platforms all over the world embraced the vertical format with open arms.

This is because people are looking for the most efficient viewing experience when it comes to videos. No one wants to constantly flip their phones to watch videos on landscape mode. According to mobile advertising platform, Mediabrix, vertical videos see a 90% higher completion rate compared to horizontal videos

Want to find out more why vertical videos may be your best bet when it comes to social media marketing? Check out the infographic below!

Vertical videos infographic

About the Author: Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales and get positive ROI from explainer videos (in that order).

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