Written by Professional Academy Guest Blogger John Munday
The success of small businesses starts with a well-thought-out marketing plan. If you research well on a solid marketing plan to use, you address the fundamental principles of starting your business: your product, its price, and the promotion of the items. You will find a lot of marketing plans in the market, and one of these is attraction marketing.
Sometimes, when you walk through a supermarket, you find stalls where food is served for free tasting, like a hotdog, for example. Basically, they are not selling you their product, they’re just letting you taste it. You come over and take a small serving of their hotdog. You realize that it tastes good and you want to take some home to cook and serve to your kids. From this point, you want to ask about the hotdog. You approach the person in the stall and they point you to the aisle where it is sold. You take a package and place it in your cart to purchase.
Let us say that you didn’t want to buy anything else now since you’re on a budget. You leave the stall without buying hotdogs. A few days later, your daughter comes up to you, requesting hotdogs for breakfast the next day. You immediately think back to that day at the supermarket. That afternoon, you probably went back and made a beeline for the aisle where the hotdogs you tried were displayed.
Attraction marketing is a strategy where customers are attracted to purchase something without being told to do so. Its fundamental principle is to show customers the desirability of the product you are selling. You do not sell them the product. You just let them see how good it is. The customer now realizes that he wants to purchase it for himself and asks you where he could get it, simply because he is ready to buy it.
Attraction marketing can be a very effective strategy when you want to see your leads triple. It is a timeless marketing strategy that salespeople have used and seen results from. How can you master the art of attraction marketing?
When you are starting your business, you have to make yourself visible. You can start a blog and review your products. You can put up ads online. The options are endless.
If you are confident about the quality of your products, it shows in your reviews. People can easily figure out if you’re only trying to sell them something. In this world where online businesses are booming, customers have already devised a way to choose which sellers are legitimate. Share only what you know about the items; do not try to impress the customers with things you are not sure about. It will show, and they will not transact with you at all.
When you are buying products, you expect the seller to know about what they sell. You will not purchase anything from a person who can’t answer your questions. To sound like an expert, you need to be an expert. You must research more about your products, so you’ll know what to tell your clients when they inquire about it.
If customers hear from you consistently, they will remember you more clearly. If you maintain a blog, and you update it regularly, customers will be able to read about your products often. They will begin to trust that your business is legit and transact with you.
In starting a business, it is highly encouraged to share insights with the readers. Subject matter expertise is something that customers admire. Sharing your ideas, even if it is not totally related to your trade, will always be appreciated.
Once you have mastered attraction marketing, you can now apply it to your daily business. Attraction marketing can triple your leads. Here’s what we suggest you do:
1. Be familiar with your audience.
Before anything else, know your target audience. You have to be clear on whom you are trying to reach out to. This way, you will know what they really need, and be able to cater to it.
2. Know your audience’s needs.
When you have become familiar with your audience, you can identify what they really need. By identifying them, you will know the customers’ desires, dreams and goals.
3. Create your content.
One you have identified your customers’ profiles, you are ready to create content that will cater to their needs. This content must address your customer’s problems, so you could build value. You must provide valuable advice and solutions that your customers will appreciate.
These three steps, when done repeatedly and consistently will help you triple your leads. Always remember that the secret in attraction marketing is knowing your customers and offering solutions for their needs. Attraction marketing will be your best friend in generating leads.
John Munday is the head of marketing at GravIT - an IT Company based in Geelong, Australia. They specialise in IT solutions for small to medium sized business. In his spare time, he enjoys giving back to the community by sharing his knowledge on marketing.
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