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Scott Cameron, Timothy Taylor’s Brewery
My working day officially starts at 8am, but in reality, working in digital and social media means you’re never completely “off”. Before I even log on, I’ve usually already checked social channels to see if there’s anything that needs attention. Monitoring social media is an ongoing process, and it’s an important way we stay connected with our customers and community.
Once I’m properly up and running, my first focus of the day is the webshop. I manage the day-to-day running of it, which includes checking customer enquiries, reviewing orders, and making sure everything is ticking along smoothly. Customer experience is key, so it’s important that questions are answered quickly and orders are flowing as they should.
From there, no two days are ever the same. That’s one of the things I enjoy most about my role – there are always lots of plates spinning at once. At the moment, a major part of my time is spent working on a large website redesign project. This includes integrating a new shop into the main website, which brings together a wide range of skills. I’m involved in SEO planning, content creation, development work, testing, managing data streams, and building secure webshop and e-commerce functionality.
Alongside this, I still work on the current website, writing and updating articles, checking that all information is accurate and up to date, and making ongoing SEO improvements to ensure we’re performing as well as possible online. Digital is never a “set and forget” job – there’s always something to optimise or improve.
I also support a number of other projects across the business. This includes our on-trade activations, where I help manage digital customer journeys. That might mean ensuring online forms work correctly, videos load properly, and our quality training materials for pubs are accessible and easy to use. I also manage and optimise our YouTube content so it’s adaptable and useful for our wider team.
Beyond that, I support work across trade marketing, press and PR, as well as both online and physical literature for pubs. Social media management is another big part of my role – from content planning and strategic oversight to analytics and reporting for the wider company. Analytics play a huge part in digital roles, and I spend a lot of time turning data into insights that are understandable, relevant, and actionable.
Outside of purely digital work, I support brewery events, beer festivals, and consumer events, helping ensure everything runs smoothly from a communications perspective. I’m also involved in brewery compliance, making sure internal legal and compliance documentation is up to date and accessible. One part of my role I particularly enjoy is being a member of Timothy Taylor’s charity committee, supporting charities in our local community.
Timothy Taylor’s is a nationally known brand, but we’re still a relatively small, independent, family-owned company. Our marketing team is only four people, which means there’s huge variety and a lot of collaboration. For anyone considering an apprenticeship or a career in digital marketing and e-commerce, this role shows just how broad and exciting the industry can be.
If you are inspired by Scott’s journey and looking to break into the industry, professional training can provide the foundation you need to succeed. Whether you are just starting out or looking to formalize your skills, starting a digital marketing apprenticeship is a fantastic way to gain hands-on experience while earning a qualification. Building a successful career in digital and e-commerce requires the right mix of technical skill and industry insight—taking that first step toward an apprenticeship could be the key to unlocking your professional goals.