Traditional marketing tactics that still work
Written by Professional Academy Guest Blogger Kinsley Roberts
If you belong to the Generation Z, life before all the technological advancements is something you either have no recollection of or remember vaguely. It all depends on the year you were born. The age we live in is the age of wonders, which you as a young person in its prime can testify. In this day and age, starting up your own business and brand is easy. You have the Internet to serve as your best ally. It helps you every step of the way - from acquiring the necessary marketing skills for growing your business to placing your products on the market and getting followers on social media, the Internet does it all.
But, do you ever wonder how companies promoted their products before the social media and Internet era? The traditional marketing tactics they used allowed companies to become a household name and remain at the top of their game for decades. If it worked for them, why can't it work for us in the 21st Century? They say you should never mess with a good thing, and we couldn't agree more. The following traditional marketing tactics are certainly worth your attention. At the very least, try to integrate them with the advancements of the 21st Century.
Leave a paper trail by using flyers to promote your business
Remember those days when you would go out of your house, head for work/school, and end up with a bunch of flyers in your hands? You would find ads for anything - from new fast food courts to upcoming cinema premiers - there was nothing you couldn't find. Probably, this still happens to you every once in a while, although it's becoming a rare occurrence. There is a very simple reason behind this - digital marketing has taken over the world and caused traditional marketing tactics to take a back seat.
While no one is saying you shouldn't be as contemporary as your rivals, you can be smart about it. Stick to the old-fashioned tactic of distributing flyers for promotional purposes all the while advertising your company's products online. If nothing, you will surely get the attention and win the hearts of the older generation, who likes to reminisce about the bygone times.
Billboards can never go out of style
Sure, no one is interested in seeing a person's giant face span over a huge billboard. At least, the part of the population who would find that appealing is slim. But, if you play your cards right and put up something simple, yet striking and with a loud message, people would be drawn to what you're selling. And yes - depending on the part of town and the location, putting up a billboard can cost an arm and a leg. But this investment is sure to come back to you tenfold in revenue.
A word of advice: choose the spot for your billboard carefully. Make sure people are forced to look at it for a while, be it while waiting for a bus or while stuck in traffic waiting for the green light.
Never underestimate the power of a good slogan
'Got milk? Just do it? I'm lovin' it'. Does it ring any bells? There is no need to mention the companies' names, you already know who they are. And that, ladies and gentlemen, is what you call a good slogan. It's one of the most reliable, effective, traditional marketing tactics of all times. It serves as a way to get into your customers' heads and never leave. Take McDonald's advertising as an example. For a large part, it is based on good slogans, such as the one mentioned above. Did the famous burgers and a striking mascot have something to do with the company's success? Sure they did. But did the 23 different mottos play a big role? You can rest assured of that.
Can you remember the last time you got direct mail?
It's probably been ages. The same situation is with your target audience. It's been proven that direct mail is more personal and effective than e-mails. E-mails are prevalent in the digital marketing era, but if you want to use one good marketing tactic that will always work, you should address your buyers as individuals, not as a whole. That's one of the basics they teach you in sales training. A personalized approach goes a long way, and it makes your customers feel special. Whether you decide to offer them a special discount or a service particularly suited for their needs, do it over direct mail.
Give people something to compete for
There is nothing people love more than free stuff, and that’s something we all know. Holding a competition where you offer free products, unlimited services or any special commodities your company offers will significantly increase your brand's recognition. And do you know why? It's because people will love the fact that precisely your business is the one offering them a chance to win something. Statistics show that a company acquires a 34% bigger audience after running a contest. So, what are you waiting for? Figure out the best thing to offer to your target audience and go for a contest - one of the most traditional marketing tactics in the book.
Rely on traditional marketing tactics and you can’t go wrong
In a world where media and PR play an important role, you have to do something that will set you apart from others. Go for these traditional marketing tactics while using every chance you get to promote your business online, and watch your sales and brand recognition grow.
Kinsley Roberts, born and raised in Boston, is an SEO and blog content writer at Movers Development. Majoring in Linguistics, her passions include the latest tech trends and the SEO world. Lately, marketing has become one of the leading interests in her life, and she spends all of her free time educating herself about it.
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