Marketing Theories Explained: A series of free live events with Peter Sumpton

Marketing Theories Explained: A series of free live events with Peter Sumpton

As more and more people decide to use these unprecedented times to develop their marketing skills, we will be running a series of free live video events focused on our popular marketing theories explained blog series.

These events are ideal for both active learners and those thinking of starting their pathway to a career in marketing as they will focus on the core tactical marketing theories including:

The sessions are hosted by Professional Academy trainer, CIM examiner and all-round marketing maestro Peter Sumpton who also has his own popular marketing podcast.

In each live event (lasting approx. 20 minutes) you will learn valuable knowledge on each theory, how it can be used in practice and ways you can apply it.

Please see below the timetable for upcoming sessions and join via the Microsoft Teams live event link on the scheduled date and time. 

If you are looking to join from a mobile device then you will need the Teams app and a Microsoft Teams logon. Alternatively, you can join as a guest via a web browser on a desktop computer or laptop. The recommended browsers are Google Chrome and Microsoft Edge.

Marketing Theory Date  Time  Link to join
PESTELE analysis 3rd June 2020 12:30pm Watch the recording
SWOT analysis 10th June 2020 12:30pm Watch the recording
The Marketing Mix 17th June 2020 12:30pm Watch the recording
The Communications Mix 1st July 2020 12:30pm Watch the recording
The Consumer Decision Making Process 8th July 2020 12:30pm Watch the recording
RABOSTIC planning model 15th July 2020 12:30pm Watch the recording

We hope you join us and find the sessions beneficial no matter which stage you are in in your marketing career. If you would be interested in studying a CIM qualification you can find more information on our marketing course overview page or you can book a call with one of our advisers today.


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