How a Web Design Can Improve Your Search Engine Ranking
Written by Professional Academy Guest Blogger Loius Martin
The design of a website matters and a web designer seeks out to give the site a new face lift but not entirely sure that the new web design is going to get good business by ranking the site higher in the search engines. Google, the giant, uses various methods to determine the ranking of a site. So, giving your website a new look by implementing marketing attempts is essential, and it impacts your site’s visibility on the search engines. What Google prefers is a user-friendly site because a good web design makes convenient for both the users and search engine to navigate the website easily.
A website to rank in a search engine is not just simple, it is its design that matters, in fact, it is an SEO design. SEO and web design go hand in hand and makes your business competitive by efficiently improving your search rankings.
Some web designers assume that SEO just plays with keywords, but it is much more than that. Keywords hold an essential role to improve the SEO effort but to get your site gain a good competitive advantage in search pages here are few more ways you must incorporate in the web design process.
1. Improve The Speed Of Your Page:
One of the essential factors considered by Google to determine the website’s ranking is the speed of a page. You need to make the users happy and comfortable, so they visit the site again and again. A site with a fast loading speed is a good user experience (UX), and a satisfying UX leads to higher conversions, and since Google is pushing so hard in this direction, so it is the time for the web designers to take up the grip and walk with the trends.
Here are few things you should avoid to increase the page speed of your site,
- Avoid using heavy images on your pages.
- Eliminate flash and unnecessary plugins.
- Not updating the scripts.
2. Choose A Correct Domain Name:
Picking up a domain name that represents your business online in the web is the right approach. Since a domain name always serves the SEO so you may also add your keywords in it but in a precise manner. This practice is surely going to have an impact on the SEO.
Why use it?
It is one of the best approach because you may come to a point where you have to update your domain name for any reason, you are not going to lose your present ranking in the search engines.
Get it done by the 301 redirect as it is supported by many search engines while also keeping the present ranking and forwarding the visitors to the current website.
3. Use of Proper Heading Tags:
The next SEO component in a web design is the use of heading tags. If you have clear heading tags on a site, it facilitates the users to take a clear look at what the page is about. The user is rarely interested in the overall content and gets more attracted to the headings.
- Make the heading worthy and catchy.
- Keep it brief yet big.
- Use Color and Contrast.
- You may also link it to the categories of the web content.
The search engine uses these heading tags as indicators of content like what is in the post. Moreover, these tags also carry different levels in which the H1 tag is the most essential which is on the first-page heading. The designers need to keep in mind that two groups employ the tags and they are search engines and the targeted audiences. They provide a context indicator in the appearance of keywords to the search engine.
4. Add A Blog Section:
Adding a blog section let you put fresh content on your site easily and regularly. The search engine is always looking for fresh content to get the website rank high no matter what industry it may be. Adding fresh content to your blog section engages your audience, naturally attracts search engine and give your site a distinct SEO advantage. Moreover, it also increases the size of the website over time and provides a good SEO advantage due to a higher number of pages with internal links and an increase in the site authority.
Tip 1: Ask your readers to comment or provide suggestions on your blogs as this will also boost your search engine ranking.
Tip 2: Keep a clear check on the comments and suggestions provided by your audience and look out for spam or duplicate comments and remove them.
SEO and web design are interconnected, and SEO has a great impact on the design of the website. The best is to make your website simple and easy to browse different pages to give a smooth navigation to your users and also keep on measuring your website with web analytics.
You are in trouble if the bounce rate exceeds as it leaves a bad impression towards your company and makes your site unimpressive. A well-designed site with fast loading speed, easy navigation and good user interface ranks higher is the search engine result pages (SERPs).
If you would like further information, you can visit our Digital Marketing Qualification (DMI) information page, download a copy of our DMI Qualifications brochure or contact a qualifications adviser today.