Free Marketing Resources  - Marketing Theories and Models

 Professional Academy Header

Marketing Theories and Models

Click a link above to be taken to a full blog on the marketing model/theory of your choice.

The Ansoff Matrix

Balanced Scorecard

Balanced Scorecard

The 7 P's of the Marketing Mix

The Marketing Mix Graphic

SWOT Analysis

SWOT Analysis

This is used when objectives are set to evaluate the Strengths, Weaknesses, Opportunities and Threats facing the organisation. Please see our Marketing Theories - SWOT Analysis post for a full explanation.

Stakeholder Map

Staker

The consumer decision making process

The consumer decision making process

 

Porters Five Forces

Porters 5 Forces

 

The GE Matrix

The GE Matrix

 

The Marketing Environment

The Marketing Environment

Segmenting consumer markets

Segmenting consumer markets

 

Maslow's hierarchy of needs

Maslow's Hierarchy of Needs

 

Boston Consulting Group Matrix

Boston Consulting Group Matrix

 

PESTEL Analysis

PESTEL Analysis

 

eLearning Marketing Short Courses with Professional Academy