Sales & Marketing Director
Michael is a bit of a wandering jack of all trades. Having grown up in a military family he has lived all over the world and since leaving home has taken many a job from builder to professional piercer, salesman to bartender before he eventually headed to university. After completing a degree in History he started to forge a career in Marketing first through music and events management, then in the competitive and sometimes cutthroat world of hospitality and from there Professional Academy where he rose to the ranks of Sales & Marketing Director.
During his time at Professional Academy he has been heavily involved in the development and launch of England's Marketing Apprenticeship Standards taking part in the trailblazer groups for all 3 levels of Marketing Standards, as well as serving as account manager for several of Professional Academy's key apprenticeship partners. He has a massive passion and enthusiasm for the apprenticeship programmes and is not just a supporter of the standards but an advocate for the benefits for SME's and large global businesses alike.
Michael has a deep interest in non-intrusive and content led marketing as well as the innovative ways it has evolved and developed over the years. As such Michael is still very much as up to date as can be on all things Digital Marketing which allows him to maintain a secondary role in Professional Academy as Digital Marketing Consultant and trainer, delivering training accross the UK and Europe on all the areas he finds far more exciting than most such as Search Engine Marketing (SEM) and Content Marketing as well use of data and analytics because if there is one thing Michael likes it is stats and data!
Though Michael has handed over the vast majority of Professional Academy’s Digital Marketing including Twitter, Facebook and LinkedIn accounts to the very capable hands Abby you may still see one of Michael's token "Fantastics" flying out in a tweet once in a while, as well as snapshots from when he is training in interesting cities around the world.
Michael was also well known for writing the vast majority of Professional Academy’s blogs (and being responsible for any spelling mistakes and typos across the company’s online presence) but has since developed a fantastic group of guest bloggers featuring Professional Academy tutors, friends and industry experts creating a great resources of differing view points in the Professional Academy blogsphere.
When he is not talking about content marketing or social marketing or things in that vein Michael is usually found talking about Sport from his support of League One football team Gillingham FC to his fierce support of the Irish Rugby team and mild obsessions with Curling & Ice Hockey he developed whilst living in Canada as a teenager.
To find out more about Michael’s Marketing Career feel free to look in to his LinkedIn Profile and to keep up to date with his blogs head over to the Professional Academy blog feed.