The Importance of Mobile Marketing [Infographic]

A guest blog from Ivan Serrano

Today, mobile phones have become a necessity. It has replaced not only the landline but, in some aspects, the desktop as well thanks to the introduction of smartphones and tablets.

The combination of its portability and usefulness has made mobile devices the most powerful form of communication. There are now 6.8 billion cell-phone subscribers worldwide with some emerging countries like India having better access to cell phones than toilets!

If you are not focusing your efforts on improving your mobile presence, now is the time. One of the best ways to do this is to update your site to be mobile friendly. A mobile friendly site keeps the following in mind:

  • Page load speed

  • User Experience

  • Touch controls

Globally, page views from mobile devices have jumped substantially within the past year thanks to reduced prices for cellphones and better internet connectivity. In fact, mobile apps exceed desktop Internet usage. While the mobile browser still only accounts for about 8 percent total web traffic, the number continues to increase year-over-year. If that isn't enough to convince you to go mobile, the following infographic provides even more data on the importance of the mobile market for your business.

Mobile marketing infographic

If you would be interested in increasing your knowledge of Mobile Marketing why not invest in a Digital Marketing Qualification? For more information contact our qualifications team or download our latest Digital Marketing Prospectus today.