The CIM Level 3 Foundation Certificate in Professional Marketing will equip those new to marketing with the knowledge, skills, and understanding to be able to perform in a support level role, and carry out an essential and successful professional marketing role within the workplace.
The CIM Level 3 Foundation Certificate in Professional Marketing is aimed at both those who are in a job that already involves marketing or those who wish to find out about marketing with the intention of starting a marketing career.
Typical job titles may include: Marketing Assistant, Promotional Assistant or Marketing Campaigns Assistant.
You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.
This qualification consists of two mandatory modules. However, you can choose to complete just one module and gain an award. Should you choose to continue to study and successfully complete the second module, you will achieve the full qualification.
It is not necessary to have any previous experience or knowledge of marketing. If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.
Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.
The Marketing Environment
The Marketing Mix
This module provides an understanding of how communications can be used in practice to engage with customers. On completion of the module, you will have an appreciation of the different customers that an organisation may have and how those customers make buying decisions. You will also have an understanding of the purpose of marketing communications and a knowledge of the range of communications tools available.
Finally, you will know how to prepare an outline customer communications plan and how to measure the plans effectiveness.
Who are our Customers?
Communicating with our Customers
Creating a Customer Communications Plan
To find out more about the CIM, visit the CIM website today.
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