The Chartered Institute of Marketing (CIM) are unique in the fact that they are not just digital. They know that marketing is complex and that digital activity needs to integrate and align with the broader marketing strategy. The CIM offer a selection of digital marketing courses including modules such as Digital Fundamentals, Digital Strategy and Digital Optimisation. They provide insight into how organisations can implement digital marketing capabilities into their strategic planning.
You can combine a digital module with other modules to build a full marketing qualification, or choose to study an individual Award to start you on your pathway to gaining a full qualification. Wherever you are in your marketing career, we're here to support you in your learning and development to reach your professional goals.
Professional Academy have a long history of pairing students with the right course based on their experience, qualifications and career aspirations so we always recommend talking to an adviser. But below is an overview of the CIM Digital Marketing Qualifications available:
The CIM Foundation Certificate is the starting point for those looking to move into a career in marketing. It is now possible to start your career in marketing with a grounding in the digital fundamentals as well as developing the marketing essentials needed to succeed on your chosen career path.
This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.
Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.
The Marketing Environment
The Marketing Mix
This module provides an introduction to the main aspects of digital marketing. On completion of the module, you will have an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will have an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content.
Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.
Module learning outcomes
By the end of this module students should be able to:
Fundamentals of Digital Marketing
Digital Marketing Tools
Developing Digital Communications Campaigns
The CIM Certificate in Professional Digital Marketing includes a digital marketing module which covers the tactical applications and uses of digital within your marketing role. The course is ideal for somebody actively working in a tactical marketing role (Marketing Executive or similar) and allows those studying the course to develop their digital marketing skills.
In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
The Marketing Concept
Analysis and Insight
This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation's effectiveness in the digital age.
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation's current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Planning Campaigns in Action
The CIM Diploma in Professional Digital Marketing holds a unique standing in the marketing qualification environment and has been created for Marketing Managers in which Digital is a core element of their marketing proposition.
Focusing on strategic digital thinking, this qualification allows marketers to build digital strategies to best suit their customers digital journey and improve conversions alongside reimagining their user experience. The course is ideal for marketing managers looking to expand their digital marketing knowledge in terms of applying digital marketing practices to improve your businesses impact across the ever-growing and changing digital landscape.
This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
Implementation and Control
For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.
Digital Analytics, Monitoring and Measurement
Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing marketing, allowing you to fulfil customers' strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.
Channel Selection and Customer Insights
Digital Customer Experience
Are there any other tools I can use to find out the right level for me?
The CIM have a range of assessment tools such as the entry level assessment which is based on your academic experience and knowledge. There is also an entry level assessment from Professional Academy based on your current job role, but in our eyes there is nothing better than talking to someone at the end of the phone, email or over webchat.