CIM Digital Marketing Courses

The Chartered Institute of Marketing (CIM) are unique in the fact that they are not just digital. They know that marketing is complex and that digital activity needs to integrate and align with the broader marketing strategy. The CIM offer a selection of digital marketing courses including modules such as Digital Fundamentals, Digital Strategy and Digital Optimisation. They provide insight into how organisations can implement digital marketing capabilities into their strategic planning.

You can combine a digital module with other modules to build a full marketing qualification, or choose to study an individual Award to start you on your pathway to gaining a full qualification. Wherever you are in your marketing career, we're here to support you in your learning and development to reach your professional goals.

Which digital marketing course is right for you?

Professional Academy have a long history of pairing students with the right course based on their experience, qualifications and career aspirations so we always recommend talking to an adviser. But below is an overview of the CIM Digital Marketing Qualifications available:

CIM Digital Marketing Courses

CIM Foundation Certificate in Professional Digital Marketing (Level 3)

The CIM Foundation Certificate is the starting point for those looking to move into a career in marketing. It is now possible to start your career in marketing with a grounding in the digital fundamentals as well as developing the marketing essentials needed to succeed on your chosen career path. 

Modules

Aims of the module

This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.

Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.

Assessment: Examination

Discovering Marketing

  • Know the role and function of marketing within organisations
  • Understand the factors that influence customer behaviour

The Marketing Environment

  • Identify the key components of the marketing environment
  • Identify how to collect relevant information about the marketing environment

The Marketing Mix

  • Understand the concept and elements of the marketing mix
  • Understand the application of the marketing mix in different contextual settings

Aims of the module

This module provides an introduction to the main aspects of digital marketing. On completion of the module, you will have an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will have an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content.

Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.

Assessment: Work-based assignment

Module learning outcomes

By the end of this module students should be able to:

Fundamentals of Digital Marketing

  • Understand the impact of digital technology on marketing activities
  • Understand the effect of digital technology on customers

Digital Marketing Tools

  • Understand the use of digital marketing tools
  • Outline the development of digital marketing content

Developing Digital Communications Campaigns

  • Know how to develop digital marketing communications campaigns
  • Understand how to measure digital marketing communications campaigns

CIM Certificate in Professional Digital Marketing (Level 4)

The CIM Certificate in Professional Digital Marketing includes a digital marketing module which covers the tactical applications and uses of digital within your marketing role. The course is ideal for somebody actively working in a tactical marketing role (Marketing Executive or similar) and allows those studying the course to develop their digital marketing skills. 

Modules

Aims of the module

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Assessment: Examination

The Marketing Concept

  • Understand the contribution of marketing to the organisation
  • Know what influences customer behaviour across a range of contexts

Analysis and Insight

  • Understand the factors and trends in the marketing environment and how they affect marketing
  • Know a range of options for gathering relevant marketing information

Marketing Mix

  • Understand the application of the marketing mix within different marketing contexts
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals

Aims of the module

This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation's effectiveness in the digital age.

Assessment: Work-based assignment

Digital Techniques

  • Understand digital marketing tools and techniques
  • Assess different applications of digital marketing

Digital Enhancement

  • Know how to integrate digital and traditional marketing
  • Understand approaches to enhancing stakeholder engagement

Digital Management

  • Know how to develop a digital marketing plan
  • Apply and adapt digital marketing analysis

Aims of the module

This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation's current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

Assessment: Work-based assignment

Campaign Process

  • Understand the process of planning a campaign
  • Know how to undertake an internal and external situational analysis

Planning Campaigns in Action

  • Know how to develop a successful campaign plan
  • Understand how to implement a plan in practice

Campaign Success

  • Understand the principles of monitoring a marketing campaign
  • Know how to undertake a post campaign evaluation

CIM Diploma in Professional Digital Marketing (Level 6)

The CIM Diploma in Professional Digital Marketing holds a unique standing in the marketing qualification environment and has been created for Marketing Managers in which Digital is a core element of their marketing proposition.

Focusing on strategic digital thinking, this qualification allows marketers to build digital strategies to best suit their customers digital journey and improve conversions alongside reimagining their user experience. The course is ideal for marketing managers looking to expand their digital marketing knowledge in terms of applying digital marketing practices to improve your businesses impact across the ever-growing and changing digital landscape.

Modules

Aims of the module

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Assessment: Work-based assignment

Situation Analysis

  • Understand how to analyse an organisation's current and future internal and external environments
  • Interpret relevant information and insights to recommend and inform strategic decision making

Planning

  • Develop marketing objectives and strategy to deliver organisational objectives
  • Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives

Implementation and Control

  • Define the resources required to deliver the strategic marketing plan
  • Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement

Aims of the module

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

Assessment: Work-based assignment

Digital Insights

  • Understand the strategic implications of the changing digital environment on organisations
  • Interpret relevant insights from the wider digital environment

Digital Optimisation

  • Develop responses to changing stakeholder needs and behaviours
  • Develop a conversion optimisation plan

Digital Analytics, Monitoring and Measurement

  • Assess digital metrics and analytics
  • Apply key digital measures to analyse optimisation

Aims of the module

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing marketing, allowing you to fulfil customers' strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.

Assessment: Work-based assignment

Channel Selection and Customer Insights

  • Assess the strategic options for channel selection
  • Understand relevant insights into digital customers

Managing Channels

  • Understand how digital channels are managed effectively in practice
  • Define requirements for legal compliance in digital campaigns

Digital Customer Experience

  • Understand the customer journey
  • Develop plans to improve the user experience

Are there any other tools I can use to find out the right level for me?

The CIM have a range of assessment tools such as the entry level assessment which is based on your academic experience and knowledge. There is also an entry level assessment from Professional Academy based on your current job role, but in our eyes there is nothing better than talking to someone at the end of the phone, email or over webchat.

If you would like further information, you can visit our CIM Marketing Qualification information page, or contact a qualifications adviser today.

Why not download our CIM marketing prospectus today?