AACSB, EQUIS, AMBA, Ph.d
Graeme has 25 years experience as a trainer and academic working mainly in UK and France. His career started in Sales Management before moving to academia in the 1990s. His first academic position was as a Senior Lecturer at Coventry University, rising to Head of Undergraduate Programmes; In 2001 Graeme left Coventry and moved to France where he was appointed Deputy Academic Director at Audencia-Nantes; a French Grande Ecole.
During his career Graeme has taught and managed post-graduate programmes in both the UK and France, as well being a visiting professor at universities across Europe. He teaches mainly Marketing and Strategic Management course at undergraduate and Post-graduate level. As a consequence of his wide experience, including a member of the academic board of the EURO*MBA he has gained wide expertise in International Accreditation, specifically AACSB, EQUIS and AMBA.
Recently Graeme has developed his skills into Distance Learning, which included working with Pearson’s Publishing in developing pedagogical material for distance learning students and the CIM as a senior examiner for the Marketing course.
Graeme has a Ph.d in Management from the University of London in Social Enterprises and has published extensively in this area.