CMI MANAGEMENT QUALIFICATION
Strengthen management confidence and capability with a recognised qualification for practising managers who need to lead people, performance and change more effectively.
CMI Level 5 helps middle managers develop stronger decision-making, communication and leadership practice.
At a glance
Professional recognition
Professional Academy delivers CMI management and leadership qualifications, pairing recognised frameworks with practical advice and structured support.
Explore CMI recognitionThe value of this qualification
The skills, recognition and confidence to lead marketing at the highest level.
A structured summary of the qualification, delivery model, and professional context.
Build your qualification
Your pathway updates as you choose. Select a study route, make your module choices and we will confirm when your qualification is complete.
Your modules
Each module is designed to develop your professional capability and strategic confidence. Whether your focus is marketing, sales, leadership, or wider business performance, these modules combine theory with real-world application to build analytical skill, commercial awareness, and confident decision-making.
Being equipped with the knowledge, skills and behaviours to manage and lead in a variety of organisational settings is essential if an individual and their organisation are to succeed. This unit has been designed for learners who want to develop or sharpen their professional edge and enhance personal effectiveness. Learners will evaluate the impact of an organisation's structure and governance on management and leadership. They will explore theoretical models, management and leadership styles and approaches designed to promote a culture of mutual trust, respect and support
By completing this unit, you will be able to apply the principles of principles of management and leadership in an organisational context in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
The aim of this unit is to develop managers’ understanding of ethical leadership and the impact of culture and values on leadership. Managers will examine leadership models and the concept of empowerment, with consideration of techniques and methods for leading others
By completing this unit, you will be able to apply the principles of principles leadership practice in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
The ability to lead individuals and teams to success is arguably the most important skill a manager can possess. This unit focuses on the essential management and leadership skills required to fulfil this challenging but rewarding role. The unit opens by focusing on the theoretical and practical approaches to developing, leading, and managing teams (remote or multi-disciplinary). The manager will look at techniques to assess current and future team capabilities, including the role of recruitment, selection and staff development which supports this. On successful completion of the unit, the manager will not only know the principles of managing individuals and teams, but they will understand approaches for supporting, motivating and inspiring teams and individuals to exceed expectations. Key words Theoretical models, practical approaches, team leaders, multi-disciplinary and remote teams, team capabilities, recruitment, learning and development, coaching and mentoring, motivation, good practice, high performing teams
By completing this unit, you will be able to apply the principles of principles of developing, managing and leading individuals and teams to achieve success in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
When individuals and teams are managed well, organisations thrive and staff satisfaction increases. The aim of this unit is to equip managers with an in-depth understanding of the theoretical and practical approaches to leading and managing teams effectively. Managers will identify the techniques used to monitor and manage individual and team performance, assess current and future capabilities and adopt approaches to respond to these. On successful completion of the unit, managers will not only understand how to meet the challenge of leading individuals and teams, they will know how to support, motivate and inspire them to exceed expectations. Key words Theoretical models, teams, practical approaches, team leadership, team management, strategies, effectiveness, challenges, remote teams, capabilities, current requirements, future requirements, learning and development, high performing teams, motivation
By completing this unit, you will be able to apply the principles of principles of managing and leading individuals and teams to achieve success in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Managing the performance of staff is essential to the smooth running of an organisation. This unit evaluates the reasons for managing performance and the approaches that can be used. It explores methods of rewarding the performance of individuals who exceed expectations, and analyses ways of managing under performance in a professional and supportive manner. This unit focuses on the way performance management, when used effectively, is able to impact on individual and organisational achievement
By completing this unit, you will be able to apply the principles of managing performance in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Teams play a vital role in enabling organisations to achieve their goals. This unit focuses on the purpose and characteristics of successful teams. Learners’ will review theoretical and practical approaches to team formation; and be able to analyse, and respond to challenges which occur when new teams are formed proactively
By completing this unit, you will be able to apply the principles of forming successful teams in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Equality, diversity and inclusion are important drivers of organisational performance, benefiting staff and stakeholders. This unit will enable managers to understand the business case for equality, diversity and inclusion and the role of managers in creating inclusive cultures. It focuses on the skills required for inclusive leadership and how to adapt leadership styles to support others in seeing the benefits of inclusion. It will enable learners to The learner will be able to analyse the requirements for managing, planning, implementing, monitoring and reporting on equality, diversity and inclusion initiatives
By completing this unit, you will be able to apply the principles of managing equality, diversity and inclusion in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Coaching and mentoring are proven techniques used to enhance the skills, knowledge, talents and potential of individuals as part of an organisational learning and development strategy. This unit explores the principles and practices of delivering coaching and mentoring, and the impact these techniques can have in the development of a high-performance culture
By completing this unit, you will be able to apply the principles of principles of delivering coaching and mentoring in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Having a skilled and talented workforce is fundamental if an organisation is to succeed. As responsibility for individual and team development becomes increasingly devolved to managers, it is essential they have the knowledge, skills and capabilities to ensure development needs are successfully met. This unit has been designed to enable the learner to understand the role of the manager in workforce development, and the scope and purpose of development activities. They will also have the opportunity to explore innovative approaches for delivering workforce development and how well chosen learning and development activities can contribute to a talent management strategy
By completing this unit, you will be able to apply the principles of principles of developing a skilled and talented work in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Good relationships, whether they are with customers, suppliers, partners or staff, are a key contributor to an organisation’s success. To build stakeholder relationships that are long lasting and sustainable, they need to be planned and developed. This unit explores the types and purposes of stakeholder relationships and the skills required to overcome challenges and manage these effectively
By completing this unit, you will be able to apply the principles of managing stakeholder relationships in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Managing conflict takes resilience. It requires the ability to evaluate complex information, make evidence based judgements and act professionally within the bounds of organisational and legal frameworks. This unit is designed to equip the learner with strategies to manage conflict with confidence, find creative solutions and make difficult decisions
By completing this unit, you will be able to apply the principles of managing conflict in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Recruiting and selecting staff is a major challenge in a competitive market. Organisations are increasingly looking for innovative approaches to recruit individuals from the broadest talent pool. This unit has been designed to equip learners with an understanding of the factors which impact on recruitment. They will know how to develop plans and strategies for selecting staff, and identify approaches for retaining the best of the best. Key words Legislation, operational requirements, labour markets, business case, talent, diverse, on boarding , induction, retention
By completing this unit, you will be able to apply the principles of principles of recruiting, selecting and retaining talent in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
All organisations need a workforce with skills and behaviours that will better enable them to meet their objectives. In competitive environments, having the right people in the right place and at the right time continues to be a challenge. The aim of this unit is to enable managers to understand the rationale for workforce planning and know how to develop a workforce plan to meet organisational objectives
By completing this unit, you will be able to apply the principles of workforce planning in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
The ability to manage projects is a vital skill for all managers. This unit focuses on the knowledge and skills required to manage projects successfully and overcome problems and challenges. It requires the learner to evaluate the methods and tools for planning tasks and activities, as well as knowing how to implement and manage project activities, build stakeholder relationships, manage resources and risk, monitor progress and report on outcomes
By completing this unit, you will be able to apply the principles of managing projects to achieve results in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Change is inevitable if an organisation is to maintain competitiveness and currency of practice. This unit has been designed to enable the learner to evaluate types and reasons for change within organisations and be able to select and apply theoretical models for its management. The purpose is not only to enable learners to develop the skills to manage change and achieve set objectives, but to do so in a professional manner with open and honest communication throughout the entire process
By completing this unit, you will be able to apply the principles of managing change in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
The ability to translate organisational objectives into operational plans is an essential management skill. The unit opens with the importance of understanding the strategic direction of the organisation and how to contribute to the strategic planning process. It then focuses on the knowledge and skills required to create and deliver operational plans. This includes the need to set key performance indicators, monitor quality and outcomes against the plan, and know how to effectively report on findings
By completing this unit, you will be able to apply the principles of creating and delivering operational plans in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Inadequate resourcing can impact on the ability to achieve objectives; whilst being over-resourced has financial implications. This unit has been designed to enable managers to understand and respond to the challenge of managing and monitoring resources. Learners will understand the importance of effective and efficient resource use, identify and plan resource requirements and know how to procure resources in line with regulatory requirements
By completing this unit, you will be able to apply the principles of planning, procuring and managing resources in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Innovation has the power to transform organisations, teams and individual performance. When a culture of innovation and entrepreneurship thrives, new ideas and initiatives flourish. This unit has been designed to enable learners to identify opportunities for innovation in the workplace (which may be in the form of new working practices, processes, new products or services), analyse the rationale for developing initiatives and know how to turn ideas into reality
By completing this unit, you will be able to apply the principles of principles of innovation in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Business outcomes are optimised when risks are identified and managed effectively. This unit has been designed to equip learners with an understanding of the scope and purpose of business risk management. This includes an evaluation of the types of business risks, the governance and approaches for managing these effectively, and how risk management can be implemented successfully within organisations
By completing this unit, you will be able to apply the principles of risk management in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Quality may be defined as excellence, capacity, grade, worth or meeting customer expectations. Whilst the definition for quality can easily be found in a dictionary it is much harder to develop and maintain. This unit looks at the challenge of developing quality within organisations. It focuses on embedding continuous improvement into working practices. On successful achievement of this unit learners will understand the scope and purpose of quality management, approaches, tools and techniques for managing quality and how to judge its success
By completing this unit, you will be able to apply the principles of managing quality and continuous improvement in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Financial management skills are essential for all managers regardless of whether there is a dedicated finance team within an organisation. Financial acumen enhances decision making skills, which in turn supports management of projects, tasks and functional areas. This unit has been designed to enable learners to understand how financial systems within organisations operate. Learners will evaluate the sources of finance for organisations, and understand the principles for setting and managing budgets in line with regulatory and organisational guidelines. This unit has been designed to enhance the learner’s confidence and credibility in financial management, which will translate into improved management skills
By completing this unit, you will be able to apply the principles of managing finance in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
The ability to analyse and manage data and information can lead to increased competitiveness, innovation, productivity and customer satisfaction. However, with data and information volumes increasing at unprecedented levels, the ability to interpret, use, and harness ‘big data’ can become an organisational challenge. The aim of this unit is to equip learners with an understanding of the purpose and practices of interpreting, managing and presenting business data and information to inform decision making
By completing this unit, you will be able to apply the principles of using data and information for decision making in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Delivering an exceptional customer experience is a challenge which requires skill, commitment, and an in-depth understanding of customer needs. The aim of the unit is to develop managers' understanding of their role and responsibilities in managing the customer experience. Learners will develop an understanding of the key features of a customer service culture and the customer journey, which if managed effectively will impact on an organisations success
By completing this unit, you will be able to apply the principles of managing the customer experience in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Marketing products and services is an activity which can be applied to a myriad of different business contexts. From utilising technology to create new processes and support services to improve the customer experience through to developing or adapting products or services to meet changing needs, the principles of marketing remain the same. The aim of this unit is for the learner to understand the role of marketing to achieve organisational objectives. The learner will analyse the marketing environment, understand how to market a product or service and know how to judge the success of marketing outcomes
By completing this unit, you will be able to apply the principles of principles of marketing products and services in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Research into approaches to management and leadership can lead to dynamic results. Innovation, product development, performance improvement, change, customer service excellence, strategy and problem solving are just some of the results. Without research business can stagnate. The aim of the unit is for the learner to conduct management research which will have an impact on organisational practice. It is expected that learners will plan and manage a genuine project in the workplace or an academic enquiry relevant to an identified business need or challenge
By completing this unit, you will be able to apply the principles of conducting a management project in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Corporate Social Responsibility (CSR) and sustainability are topics keenly related to organisational accountability. Definitions and approaches taken to manage and lead CSR and sustainability vary according to the type and purpose of an organisation and its governance. Approaches typically include the development of aims and objectives, policy and strategy, with the intent to address the impact of an organisation’s activity on society, the environment and a commitment to ethical and responsible conduct. The aim of this unit is to enable professional managers and leaders to understand CSR and sustainability in an organisational context. They will assess the enablers, constraints and barriers to its success, present a case for organisational engagement, identify approaches for its implementation and ultimately, identify strategies to gain ongoing stakeholder commitment
By completing this unit, you will be able to apply the principles of strategic corporate social responsibility and sustainability in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Reflective practice is an essential management tool which supports the development of knowledge, skills and behaviours in the work place. By consciously analysing own performance, decision making, leadership and management skills (in different situational contexts); opportunities for on-going development can be identified. The aim of the unit is to equip learners with the understanding of the value of reflective practice, and how reflection can be used as the basis of a meaningful personal and professional development
By completing this unit, you will be able to apply the principles of using reflective practice to inform personal and professional development in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Study support you will receive
Our expert support, flexible resources and personal guidance help you stay motivated and achieve your goals.
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Fees & funding
Your fee is shaped around the modules and study support you choose.
The Qualification is modular by design. Your total course fee is built around your individual learning pathway, so you never pay for content you do not need.
Learning materials and LMS access, tutor support, assessment marking and assignment preparation workshops.
Employer-funded study, interest free monthly payment plans, corporate invoicing and professional development budgets.
CIM Marketing fees are paid direct by the learner, other awarding bodies are included in our fees. For specific membership durations, talk to our team.
Free programme guide
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Meet your tutors
Our course delivery team bring practical workplace insight, structured guidance, and supportive feedback to every stage of learning.
Trainer and Learner Support
Head of Customer Experience
Marketing Executive
Business Administrator
Tutor and Mentor
Qualifications Consultant
Trainer and Learner Support
CEO
Accounts and Office Administrator
Course Coordinator
Head of Learning
Trainer and Mentor
Tutor and Mentor
Frequently asked questions
The recommended entry criteria on this course page describe the expected starting point. An adviser can help you confirm whether the course fits your current experience and intended next step.
The available delivery options are shown on this course page and can vary by programme and schedule.
The typical duration is The typical duration is shown in the qualification overview on this course page.. Actual completion time can depend on the study route, schedule and individual progress.
The qualification overview on this course page explains the assessment method and format.
The course page explains the tutor support available during the programme.
If you are new to managing people, compare CMI Level 3 for first-line managers. If your role is focused on organisation-wide strategy and leadership, review CMI Level 7 strategic management and leadership. The best starting point depends on your responsibilities and experience.
Further Resources
Explore Marketing, Sales and Management & Leadership routes with our Career & Qualification Calculator. Read the guidance, then select a discipline and use your experience to explore a qualification level.
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