Placeholder text
Build practical management skills with a recognised route designed for aspiring managers, supervisors and team leaders who need structure, confidence and workplace relevance.
CMI Level 3 supports first-line managers as they develop core management, communication and performance skills.
At a glance
Professional recognition
Professional Academy delivers CMI management and leadership qualifications, pairing recognised frameworks with practical advice and structured support.
Explore CMI recognitionThe value of this qualification
The skills, recognition and confidence to lead marketing at the highest level.
A structured summary of the qualification, delivery model, and professional context.
Build your qualification
Your pathway updates as you choose. Select a study route, make your module choices and we will confirm when your qualification is complete.
Your modules
Each module is designed to develop your professional capability and strategic confidence. Whether your focus is marketing, sales, leadership, or wider business performance, these modules combine theory with real-world application to build analytical skill, commercial awareness, and confident decision-making.
Being equipped with the knowledge, skills and behaviours to manage and lead effectively is essential if an individual and their organisation are to succeed. This unit has been designed for learners who want to develop or sharpen their professional edge and enhance personal effectiveness. The unit focuses on the ways organisations operate. The application of management and leadership approaches and how these can positively impact on own role, lead to improved performance, and support teams, colleagues and customers. The aim of the unit CMI 301 is to introduce the foundations for managers, which will be developed throughout all the level 3 units
By completing this unit, you will be able to apply the principles of principles of management and leadership in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
The ability to manage teams, which are able to communicate effectively and overcome barriers to achievement, is a critical skill for any manager. High performing cohesive teams are created in an environment where there is a collective understanding of values, goals and objectives. This unit has been developed to support managers in understanding the nature of teams in the workplace, and how these can be managed to achieve results
By completing this unit, you will be able to apply the principles of managing a team to achieve results in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
High performing individuals impact on the performance of teams and the organisation. The aim of this unit is to develop the manager’s understanding of how to confidently use their knowledge, skills and abilities to support individuals, not only to perform well, but to exceed expectations
By completing this unit, you will be able to apply the principles of managing individuals to be effective in their role in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
A
By completing this unit, you will be able to apply the principles of principles of communication in the workplace in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Developing relationships with internal and external stakeholders is an essential management skill. Stakeholders can have a positive or negative impact on the success of an organisation. The aim of this unit is to equip managers to identify and understand stakeholder’s needs, know the purpose and benefits of building relationships with different stakeholder groups, and the methods of communicating with them to achieve results
By completing this unit, you will be able to apply the principles of building stakeholder relationships using effective communication in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Treating colleagues, customers and stakeholders with dignity and respect enables relationships to develop and thrive. This unit focuses on how to develop inclusive working practices in line with organisational and legal frameworks. This will not only improve the productivity and well being of staff, but impact positively on the whole customer experience
By completing this unit, you will be able to apply the principles of principles of equality, diversity and inclusive working practices in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
A skilled and adaptable workforce is a collective group of people equipped with the knowledge skills and abilities to achieve and exceed objectives. This unit aims to support managers to identify and select innovative development opportunities. It will enable them to identify approaches to support and promote participation, and how to monitor the impact of development activities for individuals, teams and the organisation
By completing this unit, you will be able to apply the principles of developing the knowledge, skills and abilities of individuals and teams in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Volunteers are uniquely placed to offer a wealth of skills and abilities to compliment those of employed staff within an organisation. Managed well, they can help an organisation improve the quality and capacity of the service. The aim of this unit is to equip managers with the knowledge of how to engage, motivate and support volunteers to be effective within their role and address challenges with a positive ‘can-do’ attitude
By completing this unit, you will be able to apply the principles of managing volunteers in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Conflict and disagreements in the workplace have a detrimental effect on team dynamics, productivity and motivation. The ability to respond effectively to conflict is a fundamental skill for all managers. This unit supports managers to understand the types and causes of conflict and identify strategies to respond to conflict situations in a timely and professional manner.
By completing this unit, you will be able to recognise the early signs and wider impact of conflict, investigate its underlying causes with objectivity and care, and select professional responses that protect working relationships, performance and trust.
This module is assessed through evidence that demonstrates how you apply the published learning outcomes and assessment criteria in realistic or real working environments.
Change is inevitable if an organisation is to maintain competitiveness and currency of practice. Managers are constantly asked to implement change to respond to commercial pressures, legal organisational requirements, efficiencies or improvements. Success often depends on the support given by managers to staff. The aim of this unit is to enable managers to lead people positively through change. This is achieved by implementing plans which identify ways to make change successful, and gaining the support and trust of individuals and teams
By completing this unit, you will be able to apply the principles of supporting teams and individuals through change in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Whilst the scale, significance and complexity of a project will vary, the principles of carrying out a project will ultimately be the same. This unit aims to equip managers with the knowledge, tools, and techniques for managing and monitoring projects. It also identifies approaches to managing risk and responding to the needs and expectations of stakeholders. The skills a manager will learn, will not only enable them to improve own working practice, but will impact on the achievement of project outcomes
By completing this unit, you will be able to apply the principles of contributing to the delivery of a project in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Working efficiently is essential if a business is to remain competitive. A well structured workload is key to individual and team success. The aims of the unit are to equip managers with the knowledge to identify priorities and set measurable objectives. Managers will know how to organise and allocate daily work activities, monitor outcomes, and respond practically to problems in a manner which supports the achievement of results
By completing this unit, you will be able to apply the principles of managing daily activities to achieve results in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Developing and sharing good practice enables individuals and organisations to develop and increase their potential to exceed personal and organisational expectations. This unit explores how good practice can be developed, maintained, adopted and shared with stakeholders
By completing this unit, you will be able to apply the principles of developing and sharing good practice in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Budgets and resources are crucial to the functioning of any organisation. Organisations need to plan and manage money and resources to remain operational. The aim of this unit is to equip managers with the knowledge that they need to manage budgets and other resources. This allows them to remain efficient and effective
By completing this unit, you will be able to apply the principles of managing budgets and resources in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Health and safety is important as it protects the well-being of employees and customers. There are serious, legal, financial, and reputational consequences if neglected. The aim of this unit is to equip managers with an understanding of their statutory and organisational responsibilities in making the workplace safer
By completing this unit, you will be able to apply the principles of principles of health and safety in a work setting in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
The name of organisations who have built their reputation on the quality of their products or services readily come to mind. Managing quality is a collective activity, which has to be monitored continually to ensure standards are consistently met. The aim of this unit is to equip managers with the understanding of how quality systems are used, the tools and techniques for monitoring and measuring quality, and the requirements needed to support a quality audit. The impact of this knowledge is to drive a culture of continuous improvement within the organisation
By completing this unit, you will be able to apply the principles of monitoring quality to improve outcomes in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Customers are key to the success of any business. It is essential to know how to deliver a great customer experience that meets and exceeds expectations of all customers. This is regardless of whether they are a colleague, department within an organisation, or a member of the public purchasing a product or using a service. The aim of this unit is to equip managers with an understanding of the parameters in which good customer service is delivered. It focuses on the end to end customer journey and encourages the manager to reflect on the customer service experience through the customer’s eyes
By completing this unit, you will be able to apply the principles of supporting the delivery of customer service in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
The ability to solve problems, make timely business decisions and respond to customers’ needs is all dependent on the ability to access good quality data and information. With growing volumes of data, this challenge has become increasingly difficult to manage. The aim of this unit is to equip managers with the knowledge of how to gather, assess and analyse different types of data and information, and how to report findings for different business purposes within legal and organisational guidelines
By completing this unit, you will be able to apply the principles of managing data and information in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Managers are increasingly faced with days packed full of meetings that leave little time to get things done. Run well, meetings can be a place where issues are discussed, problems resolved, and decisions are made. However, all too often, meetings lack purpose and there is frustration if little has been achieved. The unit content has been designed to challenge traditional thinking. It aims to equip managers with the knowledge and tools to try different approaches when conducting meetings. It also explores good practice for preparing for and leading meetings, which have impact and also delivers results
By completing this unit, you will be able to apply the principles of managing meetings in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Delivering presentations can be very challenging. When done successfully, a presentation can lead to a job offer or a new contract. It also has the potential to engage team members to buy-into new ideas, or embrace new projects and opportunities. The aim of this unit is to equip managers with the knowledge and skills to plan presentations to meet the needs of a target audience. The unit will enable managers to develop the knowledge and tools to deliver great presentations, which engage an audience and motivate them to want to know more
By completing this unit, you will be able to apply the principles of presenting for success in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
In order to meet the demands of an ever changing workplace, individuals need to ensure they continue to update and develop their knowledge and skills. Planning for personal and professional development ensures greater opportunities for success. The purpose of the unit is to support the manager to identify the benefits of engaging in personal and professional development. By using the knowledge gained, a meaningful development plan will be created to support them to become an effective manager in the workplace
By completing this unit, you will be able to apply the principles of managing own personal and professional development in your organisation, evaluate their effect on performance, and identify practical actions that strengthen your management and leadership practice.
This unit is assessed through evidence that demonstrates achievement of the published CMI learning outcomes and assessment criteria. Your tutor will explain the required assessment activities, supporting evidence and submission process for your chosen qualification route.
Study support you will receive
Our expert support, flexible resources and personal guidance help you stay motivated and achieve your goals.
Ready to take the next step?
Choose your study option, review your price and send your enrolment request online.
Fees & funding
Your fee is shaped around the modules and study support you choose.
The Qualification is modular by design. Your total course fee is built around your individual learning pathway, so you never pay for content you do not need.
Learning materials and LMS access, tutor support, assessment marking and assignment preparation workshops.
Employer-funded study, interest free monthly payment plans, corporate invoicing and professional development budgets.
CIM Marketing fees are paid direct by the learner, other awarding bodies are included in our fees. For specific membership durations, talk to our team.
Free programme guide
Answer a few quick questions and we will recommend the right qualification path for your goals and experience.
Meet your tutors
Our course delivery team bring practical workplace insight, structured guidance, and supportive feedback to every stage of learning.
Trainer and Learner Support
Head of Customer Experience
Marketing Executive
Business Administrator
Tutor and Mentor
Qualifications Consultant
Trainer and Learner Support
CEO
Course Coordinator
Head of Learning
Trainer and Mentor
Tutor and Mentor
Frequently asked questions
The recommended entry criteria on this course page describe the expected starting point. An adviser can help you confirm whether the course fits your current experience and intended next step.
The available delivery options are shown on this course page and can vary by programme and schedule.
The typical duration is The typical duration is shown in the qualification overview on this course page.. Actual completion time can depend on the study route, schedule and individual progress.
The qualification overview on this course page explains the assessment method and format.
The course page explains the tutor support available during the programme.
Speak to Professional Academy
Speak to Professional Academy about the route that fits your management, leadership or business capability priorities.
