Marketing Theories Explained - Live: The Communications Mix

Marketing Theories Explained - Live: The Communications Mix

Professional Academy have teamed up with Peter Sumpton, a fantastic tutor for our CIM Marketing courses and apprenticeships, to create some bitesized explanations for the most common marketing theories.

This session will cover the Communications Mix, which comprises of the various methods used to communicate with and target customers. Peter will explore how this theory can be used in practice and there will be an opportunity for a Q&A at the end of the session.

Learn the answers to the following questions in this live event: 

  • What is the Communications Mix and how is it different from the Marketing Mix?
  • How is it used?
  • Why is it important?
  • How have companies used it before?

Join us via a Microsoft Teams live event link on:

If you are looking to join from a mobile device then you will need the Teams app and a Microsoft Teams logon. If you do not have a logon you can join as a guest via a web browser on a desktop computer or laptop. The recommended browsers are Google Chrome and Microsoft Edge.

Date: 1st July 2020

Time: 12:30pm