Balanced Scorecard | Strategic Marketing Theories explained

Balanced Scorecard | Strategic Marketing Theories explained

Professional Academy have teamed up with Peter Sumpton, a fantastic tutor for our CIM Marketing courses and apprenticeships, to create some bitesized video explanations for 6 strategic marketing theories. These sessions follow the first 6-part series covering more basic marketing theories. 

This final session will cover the Balanced Scorecard

The Balanced Scorecard suggests that it is not only financial performance that equates to a successful business. Therefore it takes the perspectives of four different areas of the organisation and monitors their performance based on their individual objectives. Peter will explore how this theory can be used in practice and there will be an opportunity for a Q&A at the end of the session. 

Learn the answers to the following questions in this live event:

  • What is the Balanced Scorecard?
  • How is it used?
  • Why is it important in strategic marketing?

Here's how you can attend:

Join us via a Microsoft Teams live event link on:

Date: 19th November 2020

Time: 12:30pm 

If you are looking to join from a mobile device then you will need the Teams app and a Microsoft Teams logon. If you do not have a logon you can join as a guest via a web browser on a desktop computer or laptop. The recommended browsers are Google Chrome and Microsoft Edge.