CIM

Foundation Certificate In Marketing

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CIM Foundation Certificate in Marketing

The aim of the CIM Level 3 Foundation Certificate in Marketing is to equip you with the skills, knowledge and understanding to perform professionally in a support-level marketing role. We bring learning to life through meaningful assessments which reflect the demands of the modern industry. As a result, you will develop a good understanding of the wider role of marketing and how your practical skills can be applied to future career progression. 

The information on this page relates to the 2014 - 2019 Foundation Certificate in Marketing syllabus, if you would like to discuss the 2019 - 2024 Foundation Certificate in Professional Marketing syllabus please visit the Foundation Certificate in Professional Marketing page or contact our qualifications advice team.

 Successful completion of the CIM Level 3 Foundation Certificate in Marketing will equip the student with the knowledge, skills and understanding to be able to carry out an essential and successful support-level marketing role within the workplace. Those who successfully achieve this qualification will be able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Designed with complete flexibility in mind To achieve the Foundation Certificate in Marketing, a pass in the mandatory module and one elective module is required. However, each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.

WHO IS THE FOUNDATION CERTIFICATE IN MARKETING FOR?

The Foundation Certificate in Marketing is aimed at those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out on a marketing career.

WHEN CAN YOU START?

You can register for your CIM course anytime at the Professional Academy Store, or get in touch today to discuss your study plan on 01223 365 505.

QUALIFICATION STRUCTURE

Foundation Certificate in Marketing Breakdown

Our qualification and award pathways have been structured to reflect the need for a flexible and bite-size approach for today’s marketer.

This qualification consists of two mandatory modules. However, you can choose to complete just one module and gain an award. Should you choose to continue to study and successfully complete the second module, you will achieve the full qualification.

ENTRY REQUIREMENTS 

It is not necessary to have any previous experience or knowledge of marketing and you can choose to study in a way that suits your requirements and availability. We do, however, ask that if English is not your first language, you provide us with evidence that you have achieved – within the past two years – either an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above. We are prepared to consider other equivalent alternatives.

WAYS TO STUDY:

  • Distance Learning
  • Blended Learning (The perfect blend of 2 Day Face 2 Face Workshops and Supported Independent Learning)

To compare the different study methods please visit our comparison page

To find out more about the CIM, visit the CIM website today.

Not sure what Professional Qualification is right for you? Try out our quick and easy Entry Level Assessment to see which Level is best for you.

Why not download our CIM Marketing Prospectus today? 

 

What modules will you study?

Click on a module title for more information

CIM Level 3 Customer Communications - Assignment

Purpose Statement 

Through this module, you will build your understanding of the importance of customer relationships and discover the way in which marketing communications can be used as a tool of engagement

Aims of the module

This module provides an understanding of how marketing communications can be used in practice to engage with customers. It enables appreciation of the customer and considers the importance of the nature of relationships and how they are managed and monitored. You will gain knowledge and understanding of the purpose and process of marketing communications and the range of tools available. You will also explore how to develop a successful marketing communications campaign and learn how the campaign can be put into practice.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets).

Overarching learning outcomes

 

By the end of this module you should:

Who are customers?

  • Have an understanding of different types of customer (15%).
  • Understand the nature and importance of customer relationships (15%).

Communicating with customers

  • Know the purpose and process of marketing communications (10%).
  • Understand the range of different marketing communications tools available (30%).

Creating a marketing communications campaign

  • Be able to create an outline marketing communications campaign (20%).
  • Be able to implement the marketing communications campaign (10%).
CIM Level 3 Marketing Principles - Multiple Choice Examination

Aims of the module

This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.

Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.

Assessment: Examination

Discovering Marketing

  • Know the role and function of marketing within organisations
  • Understand the factors that influence customer behaviour

The Marketing Environment

  • Identify the key components of the marketing environment
  • Identify how to collect relevant information about the marketing environment

The Marketing Mix

  • Understand the concept and elements of the marketing mix
  • Understand the application of the marketing mix in different contextual settings
CIM Level 3 Digital Essentials - Assignment

Aims of the module

This module provides an understanding of what is meant by digital marketing and the key communication tools used. It outlines the key factors that influence the digital consumer including social networks and virtual communities. It identifies the importance of developing campaign content aimed at specific market segments and how campaigns can be measured.

Module structure

The module comprises six learning outcomes and each learning outcome will be covered by the related assessment criteria.

Overarching learning outcomes

By the end of this module you should be able to:

  1. Understand what is meant by digital marketing
  2. Understand the key factors that influence the digital consumer
  3. Understand the key digital marketing communications tools
  4. Understand how to develop digital marketing content
  5. Be able to develop digital marketing campaigns
  6. Understand methods of measuring digital marketing campaigns

Assessment:

Assignment You will be assessed by assignment based on a given scenario and an organisation of choice.