CIM 

Digital Diploma in Professional Marketing

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CIM Digital Diploma in Professional Marketing

The Digital Diploma in Professional Marketing (Level 6) has been developed following extensive global employer-led research including small businesses, international organisations and numerous marketers across a range of marketing and business functions.

The CIM Level 6 Digital Diploma in Professional Marketing is a new qualification designed to offer progression from a number of digitally focused Level 4 qualifications available within the sector and also links with the existing Level 6 Diploma in Professional Marketing. To find out more information on the course from the CIM themselves you can visit the CIM website.

The aim of the Level 6 Digital Diploma in Professional Marketing

The Digital Diploma in Professional Marketing has been created to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Successful completion of the CIM Level 6 Digital Diploma in Professional Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at the operational level and carry out an essential and successful professional marketing role within the workplace.

Who is the Digital Diploma in Professional Marketing For? 

The CIM Level 6 Digital Diploma in Professional Marketing is aimed at those working in an operational, supervisory or management role who wish to develop their knowledge of digital techniques and their application to a number of marketing related projects. The student will typically be operating in a wider marketing role and will be required to integrate digital solutions into the marketing plan. The qualification will develop both knowledge and the level of applied skills required.

Qualification Structure

CIM Level 6 Digital Diploma in Professional Marketing

The diploma qualification consists of three mandatory modules.

Complete three mandatory modules to achieve the full qualification. Modules can be studied as individual CIM Awards.

Entry Requirements

  • CIM Level 4 Professional Certificate in Marketing or CIM Level 4 Certificate in Professional Marketing
  • Any relevant Level 4 qualification
  • Foundation Degree in Business with Marketing
  • Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (i.e. 120 credits in Bachelor's degrees or 60 credits with Master's degrees)
  • Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6

Ways to study

  • Distance Learning
  • Blended Learning (The perfect blend of 2 Day Face 2 Face Workshops and Supported Independent Learning)

To compare the different study methods please visit our comparison page

What modules will you study?

Click on a module title for more information

CIM Level 6 Digital Strategy Module - Portfolio

To gain the CIM Level 6 Diploma in Professional Marketing, a pass in both mandatory modules plus one elective module is required. However, each module can be taken as a standalone module to gain a module award. 

Purpose Statement

For many organisations digital marketing has evolved from a set of tactical actions into a significant element of strategy. This unit will provide you with an in-depth consideration of digital marketing capabilities that can be embedded within strategic marketing planning. 

Aims of the module

This module provides insight into how organisations can implement digital marketing capabilities into strategic marketing planning. It outlines how an understanding and analysis of the macro- and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, in order to develop strategic recommendations. It provides recognition of how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives. 

Module Structure

This module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of portfolio. 

Assessment: Digital Portfolio

The assessment will require submission of a three-part portfolio comprising of 3 elements:

  • Research
  • Plan
  • Report

Overarching learning outcomes

The weighting of learning outcome, as part of the overall assessment, is indicated in brackets.

By the end of this module students should be able to:

Digital disruption

  • Understand the strategic implications of the disruptive digital environment (10%).
  • Generate relevant insights into key emerging themes within the digital marketing environment (20%).

Digital planning

  • Develop strategic recommendations in response to the need to acquire, convert and retain customers (20%).
  • Deliver an agile response to changing customer behaviours (20%).

Delivering success

  • Know how to manage and optimise key channels and content within a digitally enhanced strategic plan (20%).
  • Apply key digital measures to analyse social, sentiment, search and site behaviour (10%). 
CIM Level 6 Driving Digital Experience - Work-Based Assignment

Purpose Statement 

Customer behaviour has dramatically changed with the digital revolution. This unit provides insights into the digital customer experience. Organisations need to adapt to this changing market and take action to fulfil their strategic needs.

Aims of the module

This module provides an insight into the innovations available to organisations through customer insight and enhanced understanding of digital marketing trends and innovations that will allow your organisations digital experience. Through increased understanding of digital metrics and analytics organisations will be able to set focused digital performance indicators to allow for continuing growth with in the digital space. Understanding your customers digital experience is key to an organisation continued digital growth, organisations will understand there online customer journey in greater detail as well as learning how to improve user experience. 

Module structure

This module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of portfolio. 

Assessment: Work-Based Assignment

The assessment will require submission of a 12­page assignment based on a given scenario and an organisation of choice. The assignment is broken down into three tasks.  

Overarching learning outcomes

By the end of this module students should be able to:

Customer insights and innovation

  • Generate relevant insights into digital customers
  • Appraise trends and innovation in the digital experience

Digital metrics and analytics

  • Identify and assess digital metrics and analytics
  • Deliver methods for reporting digital performance indicators

The digital user experience

  • Illustrate the customer journey
  • Recommend how to improve the user experience
CIM Level 6 Mastering Digital Channels - Work-Based Assignment

Purpose Statement 

Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This unit drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.

Aims of the module

This module provides an insight into the strategic elements of channel selection alongside the legal compliance needed for digital campaigns. Organisations will develop effective management of digital channels and online community management allowing for increased conversion rates via digital channels. Organisations will also gain the insight and the ability to appraise both current and future channel developments. 

Module structure

This module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of portfolio. 

Assessment: Work-Based Assignment

The assessment will require submission of an assignment based on a given scenario and an organisation of choice. The assignment is broken down into three tasks.  

Overarching learning outcomes

By the end of this module students should be able to:

Channel strategy and compliance

  • Describe the strategic options for channel selection
  • Define requirements for legal compliance in digital campaigns

Managing digital channel implementation

  • Demonstrate effective management of digital channels in practice
  • Recommend methods for online community management

Channel conversion optimisation and growth

  • Illustrate how to improve conversion rates for digital channels
  • Appraise current and future channel developments.