Marketing

Three skills gaps in the marketing industry [Infographic]

Data analysis, soft skills, and copywriting are among the most significant skills gaps in marketing today. Discover what the CIM research reveals and how to address them.

By Cambridge Professional Academy Published 14 July 2021 1 min read 150 words

Marketing is a dynamic industry and all marketers should keep their skills up to date to stay at the top of their game. As technology develops and the way we work is transformed, certain skills have moved to the forefront and should become more of a priority.

The infographic below outlines three key skills gaps in the marketing industry, drawing on findings from the CIM Impact of Marketing report.

Infographic titled 3 Skills Gaps in Marketing from Professional Academy, based on CIM's The Impact of Marketing report. The three skills gaps identified are: 1. Data Analysis — 61% cited data analysis as a skills gap; 2. Soft Skills — including adaptability, resilience, communication and teamwork; 3. Copywriting — a significant proportion of marketers surveyed did not consider copywriting a common skill in the sector. Includes a quote from Clare Kemsley, Director of Hays Marketing: Transforming the shape of a marketing team will require agility, investment in skills, and a place where continued learning is encouraged.

How Professional Academy Supports Your Journey

Professional Academy offers a range of CIM marketing qualifications designed to help marketers at every level develop the skills needed to stay ahead. Programmes include the CIM Level 3 Foundation Certificate in Professional Marketing, the CIM Level 4 Certificate in Professional Marketing, and the CIM Level 6 Diploma in Professional Marketing.

To find out more about which qualification is right for you, get in touch with the team or book an advice call at a time to suit you.

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