Professional Academy's Strategic Marketing Theories Explained series is a free video series covering core strategic marketing frameworks in depth. Each session explores how a theory works, how it can be applied in practice, and how to use it to make better marketing decisions.
The series is particularly well suited to marketing managers and experienced marketers looking to expand their strategic knowledge. Each recording lasts approximately 20 minutes.
Peter Sumpton, Professional Academy trainer, CIM tutor, and marketing consultant, presents each session.
For an overview of the full range of marketing theories covered by Professional Academy, visit the Marketing Theories page.
Watch the Recordings
All sessions have been recorded and are available to watch at any time. Use the links below to access each recording:
| Marketing Theory | Further Reading | Recording |
|---|---|---|
| The Marketing Audit | Read the blog | Watch the recording |
| Stakeholder Mapping | Read the blog | Watch the recording |
| STP and the Customer Persona | Read the blog | Watch the recording |
| Ansoff Matrix | Read the blog | Watch the recording |
| Balanced Scorecard | Read the blog | Watch the recording |
About the Series
Each session is designed to give marketing professionals a solid grounding in a key strategic framework, covering both the theory and its practical application. The sessions are most suitable for those in intermediate to senior marketing roles who want to develop or refresh their strategic knowledge. All recordings are free to access and available to watch at any time.
How Professional Academy Supports Your Journey
These strategic marketing theories — and many more — are covered in depth across Professional Academy's CIM marketing qualifications. Learners are supported by experienced tutors and receive interactive learning materials designed to bring marketing theory to life in a practical context.
To find the right qualification for your current level and career goals, use the Qualifications Navigator or book a call with the Professional Academy team to discuss your options.
