Professional Academy's Marketing Theories Explained series is a free collection of video recordings covering the core tactical marketing theories. Each session is designed to be accessible to marketers at any level — whether building foundational knowledge, developing a more structured understanding of established models, or revisiting key frameworks to apply them more effectively in practice.
All six sessions are presented by Peter Sumpton, CIM examiner and Professional Academy trainer, and are available to watch at any time. Each recording lasts approximately 20 minutes.
For an overview of the full range of marketing theories, visit the Marketing Theories page.
Watch the Recordings
All six sessions are available to watch free of charge. Use the links in the table below to access each recording:
| Marketing Theory | Further Reading | Recording |
|---|---|---|
| PESTLE Analysis | Read the blog | Watch the recording |
| SWOT Analysis | Read the blog | Watch the recording |
| The Marketing Mix (7 Ps) | Read the blog | Watch the recording |
| The Communications Mix | Read the blog | Watch the recording |
| The Consumer Decision-Making Process | Read the blog | Watch the recording |
| RABOSTIC Planning Model | Read the blog | Watch the recording |
About the Series
Each session focuses on one core marketing theory, covering what it is, how it works in practice, and how it can be applied to real marketing challenges. The recordings are suitable for both active learners working towards a CIM qualification and those considering starting their marketing career or qualification journey. All sessions are free to access and available to watch at any time.
How Professional Academy Supports Your Journey
The marketing theories covered in this series — and many more — form the foundation of Professional Academy's CIM marketing qualifications. Qualifications are available from Level 3 through to Level 7 and are delivered through blended learning with dedicated tutor support.
To find the right qualification for a current career stage and goals, use the Qualifications Navigator or book a call with the Professional Academy team.
