Inspiration sparks emotions. It lifts people, generates new ideas and creates a sense that things are possible. Inspiration does not have intent — it is taken and used however the individual chooses. Influence, on the other hand, has a goal. Influencing others requires a conscious awareness of exerting a force or provoking change on a consistent basis. Influence makes things happen.
Another word that often comes up alongside inspiration and influence is motivation. Motivating is the act of giving somebody a reason or incentive to do something, usually to support the self-preservation of the person providing the motive. Influencing is a higher-level skill than motivating — influencing makes the desired action feel like the other person's idea, rather than the other way around.
Sources of Inspiration
Inspiration can come from many places — books, articles, the physical environment, a conversation, or a moment of stillness. Common sources include reading widely, engaging with new ideas, and paying attention to the world beyond the immediate day-to-day. The key is to remain open and curious.
Sources of Influence
Influences tend to be more personal and persistent — the people closest to us, the emotions experienced day to day, and the values instilled over time. Understanding what truly influences behaviour is the first step towards using that understanding productively, both personally and professionally.
The Secret to Great Influence: Starting with Why
Simon Sinek, motivational speaker and author, argues that the most influential people and organisations all start with why. In his 2009 TED talk, Sinek states that people do not buy what is done — they buy why it is done. This thinking can be applied to both businesses and individuals. Sinek says that influential companies all think, act and communicate in the same way. He has codified this process into his Golden Circle (see Figure 1 below).
The 'why' is the core purpose or belief — it is not money, because money is an output. It is the reason for getting up in the morning. The 'how' refers to the things that stand apart from the competition, or the unique selling points. The 'what' is simply the product or service provided.
Most businesses and individuals market themselves from the outside circle inwards, when they should be starting from the inside outwards. It is a powerful concept that Sinek demonstrates in action in his TED talk by using Apple as an example. Apple's 'why' is that they challenge the status quo. Their 'how' is that they make beautiful products. Their 'what' is the call to action — an invitation to become part of what they believe.
Very few businesses or individuals can clearly articulate why they do what they do. When the 'why' is understood and communicated clearly, others follow — not because they have to, but because they believe what is being communicated and they want to be part of it.
Inspiration, Influence and Personal Development
Reflecting on the difference between inspiration and influence is a useful exercise for anyone in a leadership or management role. Inspiration may spark an idea, but influence is what drives sustained action and commitment in a team. Developing the ability to influence with purpose — starting with a clear 'why' — is one of the most valuable skills a leader can build.
How Professional Academy Supports Your Journey
Professional Academy offers a range of management and leadership qualifications as well as bespoke in-company training for those looking to develop their leadership and influence skills. Whether working towards an accredited CMI Level 3 or CMI Level 7 qualification, Professional Academy supports learners with over 27 years of experience in professional development.
To find out which route is right, use the Qualifications Navigator or book a call with an advisor today.
