Marketing
Market Segmentation – Don’t Get it Wrong
Market segmentation theory is straightforward — until you see it done badly. Dr Margaret Hyde uses the cruise industry to explo...
Insights, ideas and practical guidance
Explore practical articles on marketing, sales, management, leadership and apprenticeships
Read expert guidance, career advice and workplace learning insights from Cambridge Professional Academy.
Explore by topic
Articles tagged “marketing strategy”
Showing articles that include this exact topic tag. Search again or use the topic links below to explore more themes.
Market Segmentation
Targeting And Positioning
Cim Qualifications
Marketing Strategy
Cruise Industry
Marketing Theory
Digital Marketing
Professional Development
Marketing Case Study
Marketing
Brand Management
Marketing Planning
Customer Experience
Market Research
User Experience
Ux
Moments Of Truth
Data Analysis
Web Analytics
Conversion Rate Optimisation
Seo
Performance Measurement
Attraction Marketing
Lead Generation
Marketing
How Many P’s in the Marketing Mix?
Four Ps, seven Ps — or eleven? Anne McCloskey explores whether the classic marketing mix still captures the full complexity of ...
Marketing
User Experience (UX): Use it or eXpect to Lose it!
Every interaction shapes how customers see your brand. Discover why user experience is now central to business success, and how...
Digital and AI
3 Mistakes You May be Making with Analyzing Your Data
Web analytics offer powerful insight — but only when the data is interpreted correctly. These three common mistakes can undermi...
Marketing
How to Use Attraction Marketing to Triple your Leads
Attraction marketing is about drawing customers in rather than selling to them directly. Discover the principles behind it and ...
Marketing
Want your Business to Grow? Be Your Own Customer!
From Airbnb's co-founder to BuzzFeed's origins, discover why becoming your own customer could be the most effective way to grow...
Marketing
The Top SEO Techniques For Your Digital Marketing Strategy
Discover eight proven SEO techniques for strengthening your digital marketing strategy — from local search optimisation and pag...
Marketing
How gamification can improve your marketing strategy
Discover how gamification can improve your marketing strategy — from increasing reach and engaging diverse audiences through to...
Management and Leadership
How to Perform Under Pressure (Blog)
Discover five techniques drawn from elite sport for performing under pressure — from eliminating self-doubt and mental associat...
Marketing
A beginner's guide to marketing your new business
Discover six essential marketing steps for new businesses — from building a strategy and budget through to investing in a websi...
Marketing
5 Powerful tips to improve your email marketing campaigns
Email marketing remains one of the most effective channels available to marketers. Discover five practical tips to improve open...
Marketing
Segmentation, targeting, positioning & the buyer persona
The STP framework helps businesses identify their most valuable audience segments and communicate with them effectively. Discov...
Featured articles
Recommended reading
Start with selected articles designed to help you improve performance, develop capability and make better learning decisions.
What Is CIM Level 4? Your Guide to the Certificate in Professional Marketing
The CIM Level 4 Certificate in Professional Marketing is one of the most valuable qualifications for aspiring marketers. This complete guide covers what it is, who it is for, what you will learn, and why it could be t...
Browse by category
Popular categories
Jump directly to the areas most relevant to your role, ambitions or organisation.
Latest articles
Recent insights and practical guidance
Browse the latest thinking from across the Professional Academy content hub.
Marketing Theories: A Complete Guide to the Frameworks That Matter
A practical guide to the marketing theories every marketer should know — what each framework does, when to use i...
Invest in Your Future: Flexible Payment Now Available via Klarna
Practical guidance on Invest in Your Future: Flexible Payment Now Available via Klarna, helping readers make str...
ISP Level 4 in Executive Sales Professionalism: Full Guide
Practical sales insight on ISP Level 4 in Executive Sales Professionalism: Full Guide, helping commercial teams ...
Chartered Week 2026: Why Professional Status Matters
Practical marketing insight on Chartered Week 2026: Why Professional Status Matters, helping readers improve pla...
Dual-Award: Get CIM Qualified with Your Apprenticeship
Why finish your apprenticeship and then pursue your CIM qualification separately? At Professional Academy, you c...
Use It or Lose It: Don’t Let Your CIM Exemptions Expire
Completed a marketing apprenticeship with Professional Academy? Your CIM exemptions could fast-track you to Char...
Customer Profiling 101: Key to ISP Level 3 Success
In sales, knowing your customer is everything. Discover how mastering customer profiling can transform your appr...
A Day in the Life of a Digital Marketing Apprentice
What is it really like to be a Digital Marketing Apprentice? From managing campaigns and social channels to solv...
Next step
Move from insight to action
Apply this insight with the right qualification, a practical resource, or tailored guidance from one of our advisors.
Need guidance?
Speak to an advisor
Explore the best qualification, training or support options for your goals.
Not sure which route is right for you?
Explore Marketing, Sales and Management & Leadership. Choose a discipline, then use the Career & Qualification Calculator to explore a level for your experience.
Find the right qualification for you
Stay informed
Get practical insights
Receive useful updates, resources and professional development insights.
