Resilience - The Art of Bouncing Back
Written by Professional Academy Management & Leadership Tutor, Kathryn Knights
Roger Federer put his recent win at Wimbledon 2017 down to self-belief. Having taken six months off from his profession he came back stronger than ever before. Throughout his career he has kept on believing in himself and his abilities. He’s living proof that that mindset can help you reach new and significant heights in your life. But when things don’t feel like they’re going to plan – what do you do to remain resilient?
A story of resilience…
I’ve mentioned in previous blogs that I’m a big fan of Asian’s Efficiency’s podcast – The Productivity Show. In one of their recent episodes the presenters discussed how the podcast was born.
In the early days of Asian Efficiency co-founder Thanh Pham was regularly being pressurised into starting a podcast by his colleagues, but he struggled to see why they should launch one. He argued there was no sound business case for it as it was hard to quantity the impact. How do you define Return On Investment (ROI) on a podcast?
However, when Thanh saw people making a full time living out of podcasting he got interested. He also knew that happy people were productive people. So, to keep his colleagues happy and trusting their business acumen, he gave the podcast the green light.
However, Thanh underestimated how much of a time commitment a podcast would be. Podcasts, as with most things in life, have to be regular and reliable. Having got it up and running the need to turn it from a potential vanity project into an income stream was vital. The team were getting lots of downloads but few, if any, comments were being left by listeners. With no feedback loop it was hard to know what impact they were having.
They asked themselves how they could make the podcast sustainable and deliver value? They begun by working with sponsors. This worked well initially as it generated a good income, but the sponsors weren’t a good fit with the audience.
Their breakthrough came when they decided to promote one of their products: The Dojo (a paid for discussion and resources area of their website). By offering listeners their first month at a reduced rate they were able to deliver great value to their audience and generate an income for themselves too as most of the sign ups continued their membership after the first month. The Dojo also generated a lot of feedback to which enabled the team to keep evolving the podcast.
They moved away from guest –driven podcast episodes and made them more content driven. They resisted the urge to go for big names and instead kept true to their key message: helping people be more efficient and productive.
If it wasn’t for the resilience of Thanh’s team the podcast would never have got off the ground in the first place. And it has been their continued resilience that has made the podcast a core part of their organisation.
Keep in mind that it’s not the emergency that’s important it’s what you do next. Use your network and what you know already to move things forward positively. Striving for perfection isn’t a bad thing if it spurs you on, but if perfection feels elusive don’t let it be the reason you stop. Not getting sucked into social media newsfeeds will help. Looking at how other people present their world online will only ever show you perfection. You’ll never see their struggles – their real deep-down life challenges. Use your network to overcome tricky situations and you’ll be winning the resilience battle all day long.
If you need further advice, get in touch via My Website or Linkedin.
Professional Academy offer a range of Management & Leadership Training as both bespoke in-company training with the option of accredited CMI qualification pathways and management & leadership qualifications for individuals looking to progress in their management career. Why not contact us today to see if we can help you with your personal development as a manager and a leader?