Reasons why Digital Marketing can be a Bright Future Career
Written by Professional Academy guest blogger Sonal Maheshwari
Observing the marketing industry and career requirements, it is found that digital marketing seems to be a great career for the present as well as future years. I will tell you, how actually digital marketing can be a good and big choice for your career.
People always have a negative impression towards sales guys and marketers. No one really bothers to listen to what marketers say about their product during their promotion. But when promotions came to televisions and radios, people started to take the advertisements a bit seriously. Marketers started doing their promotions through TV commercials, print ads in newspapers, magazines, billboards etc. and force people to buy their products through their colourful ads. Marketers made the television and radio a media for promoting their products in front of people.
But during the 90s, people well no longer believing on those TV ads anymore. For any funny and senseless ads, people started commenting on the internet. People became alerted and marketers found it difficult to compel people to buy their product anymore. The alertness of the consumers on reacting to those commercial ads compelled marketers to think of some other way as to interact with people in order to promote their products.
As digital marketing came into revolution, online sellers started earning to the core. Online stores like Amazon, Flipkart, and Snapdeal all started sparkling in the crowded market. Amazon made $74 billion sales in 2013 and came up to be the largest retailer in India. Online advertisement always works. This is because people spend more time online than that of watching TVs and listening to radios. And online ads mostly those video ads are brilliant. People can comment good and bad about them and marketers can make changes in their advertisements according to the problems.
E-commerce, social media, mobile marketing all these has brought immense changes in the business world. In 2013, about 15 million people bought at least one mobile phone each day. Out of a total 6 people, at least one person work in internet related media for promoting businesses. The commercial ads in mobiles earn $5 billion each year. The employees and vacancies in digital marketing companies are increasing continuously.
Such rising industry is demanding huge requirement for skilled and expert people in digital marketing. The ways how people are informed about different brands in the market created huge opportunities and job vacancies which people would have never thought of before it was introduced. Today the requirement of digital marketing is so much that companies are ready to pay huge bulks of money to the experts of digital marketers. Today more than half of the inside office work are done digitally. Very soon the entire office tasks will be done digitally and demand for manpower for digital marketing is going to reach the peak. Companies are in high competition for attracting customers digitally. Today people are found available online, and they can be well targeted to get attracted towards the marketer’s commercial advertisements.
Digital marketing industry has got a large number of jobs today and will still have more jobs in the near future. The jobs available today include:
- SEO Manager
- User Experience
- Content Writer
- Online Advertising and Affiliate Marketing
- PPC, Search Manager
- Social Media Manager or Community Manager
- Digital Marketing Manager or Web Manager
- Web Design and Development
- Mobile Marketing and Development
- CRM and Email Marketing Manager
- Ecommerce Managers and Directors
The profiles in digital marketing are all connected. And if in case one of them gets vacated, the entire team stops running. So demand in getting those positions filled is always in high priority. Hence, the need of Digital marketers will always be high in the market.
The consumers will always be in need of products and brands will always be in need of customers. It completely depends on the brands how they reach the customers. And that mediator is the digital marketer. Digital marketing is a fast growing industry and people should always choose their career where the growth is.
About the Author:
Sonal Maheshwari loves pursuing excellence through writing and has a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training. The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop Training, Big Data, Business Intelligence, Project Management, Cloud Computing, IT, SAP, Project Management and more.
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