How to Make Your Business Card Your Best Marketing Tool
Written by Professional Academy Guest Blogger Michael Zhou
Have you ever spared a thought in what ways your business card is going to impact people whom you hand it? Have you realized their profound outreach to potential clients regarding your business?
Well, to begin with, your business card is a formidable tool in your pocket that performs a multitude of functions. It projects what your business is all about, it showcases the viability of your brand, and it forms valuable referral marketing in uncharted territories. It also gives a much needed reminder long after you and the recipient have parted ways.
The point that I am trying to make here is if you consider your business card as just another formality or leave it out of your marketing plan altogether, you will potentially let go off a great marketing opportunity here.
So how can your business cards help you boost your marketing strategy? The following important tips will guide you what you need to do:
1. Give your business card a creative look
Creativity surprises everyone and is appreciated from all quarters; same logic will apply to business cards as well. If you display certain common credentials on your card in a unique way, it becomes more memorable and will be well-received by everyone. You can give creative textures to them with the help of a range of different techniques such as embossing, raised ink, letter-pressing. Colour is also a crucial element that is being noticed in a business card. The juxtaposition of colours used in your card should be in such a way that all the essentials are distinctively visible. So when the palette is chosen, try to test before calling the print. So when it comes to colour palette, your colour scheme should be consistent through your websites, business cards and promotional materials.
2. Make it expressive and functional
You shouldn’t get too much carried away in an attempt to make your card stand out. So without resorting to gimmicks, your priority should be to provide sufficient information with expressive visual design, unique style and readability with the limited space of your card. If you are able to include all these elements, it implies your attention to detail – a clear evidence of professionalism. Therefore, custom-designed creative business cards serve as an effective tool for boosting your marketing strategy. Such a business card automatically becomes a conversation medium for your business. As a result, your business card becomes one that collects sales, rather than dust.
3. Include testimonials
Your potential clients and customers don’t have much idea about where you stand in the market; they would be naturally interested to know your previous record. So it makes a lot of sense to tell them about the credibility of your product or service through testimonials. Thus, including one or two of the best ones that you have received so far will underscore your standing. The recipients will likely be more satisfied and wouldn’t find it necessary to go online in order to check your credibility. Furthermore, selecting a right quote for testimonial will give you more benefits of unique selling points of your product or service.
4. Include it in your correspondence
Whether you are sending invoices or making other types of correspondences to your target market to business to business deals, make sure you include your card. You can ask your loyal suppliers or clients if they can pass your business card on. This strategy is as effective for consumers as b2b transactions. Business cards can also help you form strategic alliances by placing them at grocery stores, car washes, restaurants etc. Keep your eyes open for opportunities to get your business cards in front of your target audience.
5. Include your photo
How many faces do you remember during the course of your brief business interactions? Probably not many; it’s because it is really a hefty task to remember name as well as their faces simultaneously. Hence, by including a photo on your business card go a long way in cementing your identity in the memory of those who you meet. They can therefore easily recall you fully at a later stage, which will be extremely useful for your business. It also increases the familiarity of your brand as well as your likeability factor.
It’s time to view your business card from a new and innovative perspective. Even after the development of a various means of modern communication, business card still matters a lot and provides countless avenues for promoting your business.
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