How Often Should You Revisit Your Social Media Strategy
Written by Professional Academy Guest Blogger Nika Goddard
In today's digital world, it's almost impossible for any business to reach their full potential without a carefully thought-out marketing campaign that targets all the digital platforms. Social media marketing is one of the most common and vital form of business promotion that is prevalent among many companies today. However, the effectiveness of your strategy highly depends on your manner of approach. As with any other marketing campaigns, when plotting your social media marketing strategy, it's either your plan synchronizes with the latest trends or it is most likely to fail. That may not sound very nice, but that's the truth. Pause and think about how many changes occur every now and then; sometimes without notice.
Revisiting marketing plan periodically and making changes where necessary is tantamount to your business success. This is extremely important if you want your promotional efforts to survive each stage of your business. But the all important question still remains — how often should you revisit your social media strategy?
The answer is simple - FREQUENTLY!
Gone are those days when releasing a single post about a product or service could last you for years. As the social media world is constantly evolving, so also must your social media strategy reveal these changes at every point. So, don't just stack up some documents on your page and go your way. Constant review is necessary and here is why:
More social media platforms are coming up
Besides Facebook and other popular marketing channels, new social media marketing platforms are also being introduced. It's important to leverage on these channels especially if they have your target demographic. You should always look for opportunities to expand your reach.
User bases are frequently changing
Some social media platforms such as Snapchat are filled with younger users. In fact, when Snapchat first came on stage, a noticeable decline was noticed in the number of Facebook users, as some flocked to the new platform. The idea is that you have to keep up to date with the latest news and trends in the social media genre and observe how the user bases are changing.
Existing platforms are constantly being updated
Social media giants like Instagram, snapchat and Facebook are undergoing changes to meet different needs of users. Some pretty good examples Face Groups for customer engagement, Facebook Message Objective for running ads, and Instagram Stories for engaging viewers amongst others. The whole idea is to help businesses reach their target customers through various functionality.
What is the magic formula?
Really there's no magic rule for revisiting your social media strategy. Though many entrepreneurs advice a monthly update, it all comes down to keeping track of your campaigns and conversions and how they affect your strategy. Whenever you make changes in your business, it's always a good idea to review your social media strategy to reflect that change.
This might include partnering with other businesses to leverage on their social media followership, adding a new product or service to your offering. Or running a new ad campaign on TV that needs to be complemented by a strategic media ad marketing campaign. It could be just about anything; as long as it affects your business on a large scale, it's always a good idea to tweak your social media strategy in lieu of the changes.
The bottom line is to map out a schedule for revisiting your social media strategy in correspondence with the data you've reviewed from your social media content each month. You could also do this at the end of a particular ad campaign. Identify your users, their active periods, the content they engage with the most, the most successful CTOs, as well as the age brackets and gender that responded to your ads the most.
Although your social media campaign can run for extended periods, always make sure you do a quality check on all your plans at the end of every month. This will help you discover loop hopes or opportunities where necessary, so you can make subsequent changes to drive your activities forward. You will be able to know what is working and what is not. This will ensure you don't waste your time and resources on campaigns that are not producing the desired results.
Nika Goddard is a psychologist, experienced writer and traveller. She is a researcher of world cultures, languages, tasty food, and urban places. Find her on Facebook or LinkedIn.
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